Sports Marketing Final Review 2 Question Preview (ID: 15238)


Sports Marketing Final Review 2.

Which of the following are channels of distribution for music?
a) cable tv
b) satellite radio
c) concerts
d) all of these

Question ID#: 152528 - quick copy the above question directly into your dataset in your teacher account by entering this number into the 'Search by Question ID' under the 'Search for Question' tab during dataset creation [more info]

Entertainment awards are an important form of ___.
a) distribution
b) information management
c) publicity
d) public/service planning

Question ID#: 152529 - quick copy the above question directly into your dataset in your teacher account by entering this number into the 'Search by Question ID' under the 'Search for Question' tab during dataset creation [more info]

Keeping the media and consumers aware of a company or individual is the job of ___.
a) an advertiser
b) a marketer
c) a public relations specialist
d) none of these

Question ID#: 152530 - quick copy the above question directly into your dataset in your teacher account by entering this number into the 'Search by Question ID' under the 'Search for Question' tab during dataset creation [more info]

Which of the following elements are not part of the marketing mix?
a) placement
b) price
c) profit
d) product

Question ID#: 152531 - quick copy the above question directly into your dataset in your teacher account by entering this number into the 'Search by Question ID' under the 'Search for Question' tab during dataset creation [more info]

Which of the 7 marketing functions is used when a major professional sports league such as the NFL, NBA, or MLB is deciding where to put a new expansion team?
a) distribution
b) marketing-information management
c) selling
d) pricing

Question ID#: 152532 - quick copy the above question directly into your dataset in your teacher account by entering this number into the 'Search by Question ID' under the 'Search for Question' tab during dataset creation [more info]

___ requires a company not only to budget for its own marketing activities also to provide customers with assistance in paying for the company's products or services.
a) financing
b) selling
c) pricing
d) promotion

Question ID#: 152533 - quick copy the above question directly into your dataset in your teacher account by entering this number into the 'Search by Question ID' under the 'Search for Question' tab during dataset creation [more info]

Fee-based companies that provide access to the internet are ___.
a) bandwidths
b) internet service providers
c) search engines
d) cookies

Question ID#: 152534 - quick copy the above question directly into your dataset in your teacher account by entering this number into the 'Search by Question ID' under the 'Search for Question' tab during dataset creation [more info]

The amount of satisfaction a person receives from the consumption of a particular product or service is ___.
a) place utility
b) tiering
c) economic utility
d) form utility

Question ID#: 152535 - quick copy the above question directly into your dataset in your teacher account by entering this number into the 'Search by Question ID' under the 'Search for Question' tab during dataset creation [more info]

Resorts and theme parks offer deep discounts during ___.
a) peak seasons
b) low seasons
c) holidays
d) reality tours

Question ID#: 152536 - quick copy the above question directly into your dataset in your teacher account by entering this number into the 'Search by Question ID' under the 'Search for Question' tab during dataset creation [more info]

Face to face communication between seller and customer is called ___.
a) personal selling
b) publicity
c) advertising
d) sales promotion

Question ID#: 152537 - quick copy the above question directly into your dataset in your teacher account by entering this number into the 'Search by Question ID' under the 'Search for Question' tab during dataset creation [more info]

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