POB 3.01 Question Preview (ID: 9086)


POB 3.01. TEACHERS: click here for quick copy question ID numbers.

Which is an example of personalized promotion?
a) Jade posted flyers for guests to be informed about her detox program
b) Jade’s company sponsored a health fair
c) Jade met with a couple to discuss the benefits of detoxing.
d) Jade presented a seminar to 3000 people to promote a detox program.

Which is an example of direct channel of distribution?
a) Mary hired her mother to assist with her cupcake business
b) Mary pays an advertising agency to promote her cupcake company
c) Mary pays Tim to deliver cupcakes to customers
d) Mary takes care of all the marketing functions for her cupcake company.

A travel agency offers vacation packages for $399. The manager determined that operating expenses increased and will increase the markup 45%. What will the new price be?
a) $45.00
b) $179.55
c) $358.55
d) $578.55

Clothing Company surveys customers to find out which zip code most of their customers reside. This will help with relocation plans of the company. What function of marketing?
a) Distribution
b) Financing
c) Marketing-information management
d) Selling

Dunkin’ Donuts offers a free donut to customers that complete an on-line survey. The feedback will help with the future product options. This is an example of which marketing funct
a) Distribution
b) Financing
c) Marketing-information management
d) Selling

Carnival Cruise Lines now offers 20 ounce bottles of water instead of the 12 ounce bottles it previously sold. This is an example of which marketing function?
a) Distribution
b) Financing
c) Product management
d) Selling

Tammy designs sales brochures that include the value, features, and benefits of handcrafted furniture. This is an example of which marketing function?
a) Distribution
b) Financing
c) Promotion
d) Selling

DMS has opened many warehouses throughout the city. This has especially increased convenience for its business customers. This is an example of which marketing function?
a) Distribution
b) Financing
c) Promotion
d) Selling

Many small businesses that sell unique products realized it is easier to make a profit by having businesses online as opposed to a physical location. Which marketing function?
a) Distribution
b) Pricing
c) Promotion
d) Selling

Pop-up advertisements for video games appear whenever Amy visits a website of a sports store. This is an example of which marketing function?
a) Distribution
b) Financing
c) Promotion
d) Selling

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