Aspects Of Marketing Question Preview (ID: 8031)
Products.
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What is product?
a) A product is anything that a business offers to satisfy customers' needs.
b) A product is anything that a business offers to identify customers' needs.
c) A product is anything that a business offers to satisfy customers' needs and wants.
d) A product is anything that a business offers to identify customers' needs and wants.
Which of the following is a correct statement of services?
a) Services are intangible and cannot be felt.
b) Services are tangible and can be felt.
c) Services are not provided and experienced at the same time.
d) The quality and consistency in services experienced are exactly the same each time.
Delivery man
a) Picture shows a combination of physical good and service.
b) Picture shows a physical good.
c) Picture shows an example of service.
d) None of the above
Which of the following statements is false?
a) Physical goods are usually produced in a factory.
b) Both physical goods and services can be counted.
c) We can own physical goods after purchasing but not services.
d) Physical goods can be felt but not services.
A bicycle
a) Picture shows a combination of physical good and service.
b) Picture shows a physical good.
c) Picture shows an example of service.
d) None of the above.
Which of the following are the different aspects of a product that customers will look into?
a) Good quality
b) Familiar brand
c) Excellent customer service
d) All of the above
Why is there a need to draw up a marketing plan?
a) This is to reach our target customers.
b) This is to know the needs and wants of our customers.
c) This is mass produce a product in a factory.
d) This is to help our customers go to a market easily.
Which of the following reason does not support the correct choice of customer group for a wheelchair?
a) People who are born without legs - They need to move around easily.
b) People who fractured their legs - They need assistance in going from place to place.
c) People who injured their arms - They need a support to mobilise their arms.
d) Paralysed people - They need to be pushed from place to place.
Which of the following steps is the 3rd step of the the 4-step model of the marketing process?
a) Identify our potential customers.
b) Satisfy our customers' needs and wants better than our competitors.
c) Understand our customers' needs and wants.
d) Apply the marketing tools: the 4Ps.
What are the 4Ps of marketing?
a) Product, Price, Place and Promotion
b) Product, Price, Pleasure and Place
c) Pleasure, Price, Place and Promotion
d) Peace, Price, Place and Pleasure
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