MARKETING - Distribution Terms 2: Question Preview (ID: 7873)


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The path a product takes from its producer or manufacturer to the final user
a) path of distribution
b) channel of distribution
c) integrated distribution
d) extensive distribution

A limited number of outlets in a given geographic area are used to sell the product
a) channel of distribution
b) integrated distribution
c) selective distribution
d) extensive distribution

Retailers that sell products over the Internet to customers
a) retailing
b) wholesaling
c) drop shipping
d) e-tailing

Occurs when the producer sells goods or services directly to the customer with no intermediaries
a) direct distribution
b) indirect distribution
c) extensive distribution
d) exclusive distribution

Sell goods to the customer from a physical store
a) e-marketplace
b) brick and mortar retailer
c) agents
d) e-tailers

Sell goods to the final consumer for personal use
a) e-tailers
b) wholesalers
c) agents
d) retailers

The online shopping site where e-tailing takes place
a) e-marketplace
b) wholesalers
c) retailers
d) rack jobbers

Own the goods they sell buy do not physically handle the actual products
a) rack jobbers
b) wholesalers
c) agents
d) drop shippers

Wholesalers that manage inventory and merchandising for retailers by counting stock, filling it when needed, and maintaining store displays
a) drop shippers
b) rack jobbers
c) agents
d) wholesalers

When a manufacturer owns and runs their own retail operation, the manufacturer acts as wholesaler and retailer for its own products
a) integrated distribution
b) exclusive distribution
c) selective distribution
d) channel of distribution

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