MARKETING - Distribution Terms: Question Preview (ID: 7872)


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The online shopping site where e-tailing takes place
a) retailers
b) e-marketplace
c) channel of distribution
d) brick and mortar retail store

Own the goods they sell buy do not physically handle the actual products
a) agents
b) wholesalers
c) rack jobbers
d) drop shipper

Wholesalers that manage inventory and merchandising for retailers by counting stock, filling it when needed, and maintaining store displays
a) rack jobbers
b) wholesalers
c) drop shippers
d) agens

When a manufacturer owns and runs their own retail operation, the manufacturer acts as wholesaler and retailer for its own products
a) selective distribution
b) extensive distribution
c) integrated distribution
d) selective distribution

Businesses involved in sales transactions that move products from the manufacturer to the final user
a) retailers
b) intermediaries
c) agents
d) e-tailers

Involves the use of all suitable outlets to sell a product, the objective is complete market coverage
a) selective distribution
b) extensive distribution
c) exclusive distribution
d) intensive distribution

Involves one or more intermediaries
a) direct distribution
b) indirect distribution
c) intensive distribution
d) selective distribution

Do not own the products they sell, act as intermediaries by bringing buyers and sellers together
a) agents
b) wholesalers
c) retailers
d) rack jobbers

Involves protected territories in a given geographic area
a) selective distribution
b) exclusive distribution
c) integrated distribution
d) intensive distribution

Businesses that buy large quantities of goods from manufacturers and stores the goods and resells them to other businesses
a) drop shippers
b) e-tailers
c) wholesalers
d) retailers

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