Unit 11 Advertising - Parts 1 And 2 Review Question Preview (ID: 63110)


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To reach customers, advertising uses a set format that is defined in terms of:
a) Time and space
b) Quality and quantity
c) Production techniques
d) Location

Which are the three types of radio advertising?
a) Mass radio ad, national spot radio ad, and local radio ad
b) Network radio ad, national spot radio ad, and local radio ad
c) National radio ad, mass radio ad, and network radio ad
d) Mass radio ad, transit radio ad and network radio ad

What is the typical length range for a TV advertisement?
a) 10-15 seconds
b) 60-90 seconds
c) 15-30 seconds
d) 30-60 seconds

Which of the following is NOT a type of direct marketing?
a) Email Marketing
b) Telemarketing
c) Outdoor Advertising
d) Social media marketing

What is a trade publication primarily used for?
a) Providing industry-specific news and information
b) Providing entertainment news
c) Educating children
d) Providing general news coverage

What does the term impression refer to in advertising?
a) The number of times an ad is displayed
b) The number of clicks on an ad
c) The cost of creating an ad
d) The number of sales made from an ad

What does frequency refer to in advertising?
a) The cost of a campaign
b) The quality of a campaign
c) The length of a campaign
d) The number of times a consumer is exposed to an advertisement

What does transit advertising primarily refer to?
a) Advertisement on social media platforms
b) Advertisement on television
c) Advertisement on moving vehicles like buses and taxis
d) Advertisement on billboards along highways

What is the primary purpose of promotional advertising?
a) To increase sales or awareness of a product or service
b) To inform the public about new laws
c) To provide educational content
d) To entertain the audience

What is a primary disadvantage of transit advertising?
a) It lacks visual appeal
b) It is cost-effective
c) It offers frequent exposure
d) It can be easily ignored or overlooked

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