Psyche-Spatial Boss: 1st Round Question Preview (ID: 57949)


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Which of the following is NOT related to cognitive maps?
a) incongruent
b) MDS
c) graphic
d) sketch

The intrusion point is between _____.
a) the 3rd and 4th person in line
b) the 2nd and 3rd person in line
c) the 4th and 5th person in line
d) the 1st and 2nd person in line

In the Mackay and Olshavsky study, participants had to draw a map of their departure point to the supermarkets and _____.
a) the internal layouts of the supermarkets
b) used the graphic and MDS techniques to study cognitive maps
c) traveled to the supermarket by car
d) had to be the main shopper of the household

_____ is also known as sketch map, which is a rough handrawn map using pencil and paper, to help make sense of locations and sizes of place.
a) draw-a-map technique
b) MDS
c) cognitive map
d) inside out

A(n) _____ is when items 123456 are re-arranged as 321654.
a) inside-out menu
b) inside-out mirror menu
c) baseline menu
d) baseline mirror menu

Which of the following is NOT a movement cluster pattern from Gil et al?
a) circular trip
b) short trip
c) wave trip
d) central trip

___ based on 12 characteristics of the participants, including age, gender, group size, frequency of visting, etc
a) shopper DNA profiles
b) types of shoppers
c) medoid
d) CCTV and colored tags

According to Pavesic, on average customers spend _____ looking at the menu.
a) 109 seconds
b) 119 seconds
c) 191 seconds
d) 1.29 minutes

Which of the following is NOT something that needs to be considered for menu design?
a) table spacing
b) primacy and recency effect
c) eye magnets
d) incongruence

A(n) _____ occupied a position between the intrusion point and the next naive person and essentially acted as a human shield for the intruder.
a) buffer
b) stooge
c) confederate
d) medoid

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