1.01_MK4 Part A Marketing Review Question Preview (ID: 56694)


Marketing Review. TEACHERS: click here for quick copy question ID numbers.

Marketing links producers to
a) distributors
b) retailers
c) marketers
d) customers

Marketing is described as creating
a) exchanges
b) needs
c) advertisements
d) gaps

Which of the following is a marketing activity:
a) Balancing customer needs with wants
b) Leading a project team
c) Communicating with customers
d) Lowering operational expenses

What provides the basis for all marketing goals and actions?
a) Pricing
b) Planning
c) Budgeting
d) Retailing

Which of the following influences the process of determining price:
a) Sales promotion
b) Publicity
c) Purchase location
d) Customers’ perception of value

Which of the following is a method used to communicate with customers:
a) Manufacturing
b) Personal selling
c) Customer orientation
d) Marketing concept

Which of the following is an example of communicating with customers:
a) Creating a new product
b) Choosing a store to distribute products
c) Developing a marketing plan
d) Sponsoring a charity event

The purpose of communicating with customers is to
a) attract customers’ interest.
b) befriend customers.
c) determine prices.
d) gather participants for a survey.

In an overall sense, where does marketing occur?
a) Wherever advertisements are
b) Wherever customers are
c) Wherever businesses are
d) Wherever stores are

Of the following, which is a durable good:
a) Insect repellent
b) Hamburger
c) Coffee mug
d) Lip balm

Which of the following activities is an aspect of marketing a service:
a) Finding out customers’ favorite coffee flavors
b) Determining how much to charge for a haircut
c) Developing a new, improved cell phone
d) Advertising the state of Michigan on television

Which of the following items cannot be marketed:
a) Holiday
b) Hopefulness
c) Hawaii
d) Health

Play Games with the Questions above at ReviewGameZone.com
To play games using the questions from above, visit ReviewGameZone.com and enter game ID number: 56694 in the upper right hand corner or click here.

TEACHERS / EDUCATORS
Log In | Sign Up / Register

Help / Support / FAQ




Gaming Links