3.02_PR902 Types Of Promotion (Mktg) Question Preview (ID: 55408)


Types Of Promotion In Marketing. TEACHERS: click here for quick copy question ID numbers.

Anheuser-Busch’s participation in a campaign to educate young people about drinking
a) product promotion
b) institutional promotion
c)
d)

A mall informing the public about its new closing time
a) product promotion
b) institutional promotion
c)
d)

Group ticket discounts for a local baseball team
a) product promotion
b) institutional promotion
c)
d)

Flyer for satellite television
a) product promotion
b) institutional promotion
c)
d)

A company’s sponsorship of a public service announcement on local TV
a) product promotion
b) institutional promotion
c)
d)

A pet food company reacts to the recall of its dog food
a) product promotion
b) institutional promotion
c)
d)

A billboard for FedEx
a) product promotion
b) institutional promotion
c)
d)

Coca-Cola’s donation of bottled water for disaster relief
a) product promotion
b) institutional promotion
c)
d)

A company’s purchase of computers for a local school
a) product promotion
b) institutional promotion
c)
d)

Adidas poster in the window of a shoe store
a) product promotion
b) institutional promotion
c)
d)

Free cholesterol screenings at a local pharmacy
a) product promotion
b) institutional promotion
c)
d)

A coupon for a package of Charmin tissue
a) product promotion
b) institutional promotion
c)
d)

An advertisement for the new Ford Focus
a) product promotion
b) institutional promotion
c)
d)

Internet pop-up about an online university
a) product promotion
b) instututional promotion
c)
d)

McDonald’s Monopoly game pieces
a) product promotion
b) institutional promotion
c)
d)

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