1.02 Marketing Functions And Their Purpose Question Preview (ID: 54506)


Match The Marketing Function To The Description. TEACHERS: click here for quick copy question ID numbers.

Channel Management
a) Identifies, selects monitors, and evaluates sales channels
b) Determines price
c) Develops product
d) promotes

Marketing-information management
a) gathers, accesses, synthesizes, evaluates, and disseminates information
b) creates a budget
c) involves developing a product
d) determines activities and goals

Pricing
a) determines prices to maximize return and meet customers' perception of value
b) creates a budget
c) determines the product packaging
d) provides customers with the products they want

Product/Service Management
a) Determines product packaging
b) Determines product price
c) Determines product publicity
d) Determines product place

Promotion
a) Informs, persuades, or reminds customers about a business and/or its products
b) Works to set price
c) informs producers of channel operation
d) Sets the amount to charge a customer

Selling
a) requires matching customer wants and needs with products that are available for sale
b) requires matching demand with price
c) makes price adjustments
d) marketing concepts

Market planning
a) determines activities, goals, and procedures necessary to carry out strategies to attract the target customer
b) Informs, persuades, or reminds customers about a business and/or its products
c) requires matching customer wants and needs with products that are available for sale
d) informs producers of channel operation

An example of a service good
a) Hair cut
b) cars
c) carrots
d) coffee mug

The goal of marketing...
a) attract the target customer to the business
b) set the demand
c) make commercials
d) increase trucks on the road

What does the promotion function help create?
a) Demand
b) high prices
c) heart burn
d) budgets

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