Marketing Question Preview (ID: 54110)


Test Over A Broad Range Of Marketing Topics. TEACHERS: click here for quick copy question ID numbers.

Which function of marketing collects and analyzes data needed to guide business decisions?
a) marketing information management
b) financing
c) product/service management
d) distribution

Which function of marketing makes the place decisions needed to get products in stores and locations customers expect to buy them?
a) marketing information management
b) financing
c) product/service management
d) distribution

Which function of marketing makes the budgeting for marketing and operating of a business?
a) marketing information management
b) financing
c) product/service management
d) distribution

Which function of marketing designs, maintains and improves products?
a) marketing information management
b) financing
c) product/service management
d) distribution

Describing a target market based on age, gender, income and family status is called:
a) demographics
b) geographics
c) psychographics
d) behavioral characteristics

Describing a target market based on attitudes, lifestyle, interest, hobbies and values is called:
a) demographics
b) geographics
c) psychographics
d) behavioral characteristics

Describing a target market based on countries and regions of USA is called:
a) demographics
b) geographics
c) psychographics
d) behavioral characteristics

Describing a target market based on shopping patterns and whether you are a loyalty member are called:
a) demographics
b) geographics
c) psychographics
d) behavioral characteristics

Which of the following are components of the marketing mix?
a) product
b) demographics
c) psychographics
d) slogan

Which of the following are components of the marketing mix?
a) Price
b) purpose
c) Brand name
d) Logo

“I'm loving it!” is an example of which branding element
a) Brand Name
b) Logo
c) Slogan
d) Trade Character

What is not the purpose of packaging
a) Protect the product
b) Protect the customer
c) Promote the product
d) Make the customer feel better

When I go to Kohl to buy something from Nike; what type of distribution is it?
a) Indirect
b) Direct
c)
d)

What is the best way to get Tulips from Holland to St. Louis?
a) Airplane
b) Cargo Ship
c) Truck
d) Train

What is the best method of transportation to get local eggs to a nearby grocery store?
a) Airplane
b) Cargo Ship
c) Train
d) Truck

Will pricing a product too high cause a business to lose out on profit?
a) True
b) False
c)
d)

Will pricing a product too low cause a business to lose out on profit?
a) True
b) False
c)
d)

Should all businesses (for-profit) and (non-profit) promote their business?
a) True
b) False
c)
d)

What involves designing the look and feel of a brick and mortar store, including storefront, signage and lighting?
a) direct marketing
b) sales promotion
c) visual merchandising
d) public relations

What involves designing the pop up ads in searches and blogs?
a) direct marketing
b) sales promotion
c) visual merchandising
d) public relations

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