Advertising Question Preview (ID: 51256)


Media Literacy, Advertising Methods, And Advertising Appeals. TEACHERS: click here for quick copy question ID numbers.

The three PRIMARY elements of ads does NOT include
a) white space
b) words
c) images
d) statistics

This is the area that lets ads breathe
a) white space
b) images
c) words
d) Mars is bright tonight

Having celebrities in an ad makes the reader/viewer think the product will
a) make them famous, rich, or attractive
b) make them smarter
c) make them kinder
d) Mars is bright tonight

Showing a happy family in an ad makes the reader think the product will
a) make them more beautiful
b) make them smarter
c) make their family happier
d) Mars is bright tonight

An ad's statistics always tell the complete story
a) false
b) true
c) usually
d) always

A country's flag in the ad makes the reader think the company or organization is
a) happy
b) friendly
c) kind
d) patriotic

Showing a beautiful model in an ad makes the reader think the product will make the reader
a) beautiful
b) kind
c) happy
d) smart

*Emotional* appeals in advertising would include
a) fear of death, fear of illness, desire to have friends
b) statistics
c) flags
d) celebrities

Ad sometimes tell lies
a) True
b) False
c) Never
d) Mars is bright tonight

Advertising falls into this category of writing
a) persuasive
b) expository
c) narrative
d) descriptive

Advertising tries to ...
a) get customers to buy or do something
b) give honest advice
c) make the world a better place
d) do the right thing

The fewer words and more white space an ad has is a signal that
a) the product is more expensive, higher quality, or more luxurious
b) the produce is cheap or inexpensive
c) the ad writer ran out of words
d) Mars is bright tonight

Advertisers had *your* best interest in mind
a) False
b) True
c) Usually
d) Most often

A crowded ad that has many words and many images is usually for a --
a) less expensive, lower quality product
b) a luxurious product
c) an expensive product
d) a high-quality product

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