Entr. 1 Unit 2 And 3 Question Preview (ID: 49375)


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Variable expenses increase in direct proportion to the rate of which factor?
a) Production
b) Competition
c) Automation
d) Motivation

Regan is deciding if she is willing to give up a secure position with a well-known company so she can start a home-based business. Which risk is Regan assessing?
a) Career
b) Social
c) Physical
d) Financial

The primary purpose of a feasibility study is to answer which question?
a) What are the opportunity costs of this project?
b) What technology will be needed for this project?
c) Should we proceed with this project?
d) Is this Business Plan valid?

Marketing strategies are designed and implemented for the overall purpose of which action?
a) Changing the image of the business
b) Improving management techniques
c) Achieving planned goals
d) Increasing business profits immediately

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using which strategy
a) Market Segmentation
b) Mass Marketing
c) Mass Production
d) Demographic Segmentation

Which is often included in a situation analysis of a marketing plan?
a) A SWOT analysis chart
b) Performance standards for implementing the plan
c) A list of the proposed strategies and programs
d) A list of the marketing objectives for a company

Which is an important benefit of a marketing plan?
a) They ensure a yearly profit.
b) They develop exciting products.
c) They help recruit quality employees.
d) They can help obtain funding.

When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using which marketing strategy?
a) Isolated
b) Niche
c) Individual
d) Mass

When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and identified as which characteristic?
a) Accessible
b) Undifferentiated
c) Concentrated
d) Inflexible

One of the purposes of conducting a market analysis is to develop which component?
a) Operating Budget
b) Distribution Plan
c) Customer Profile
d) Management Team

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