Sports Mkt 2 Question Preview (ID: 49179)
Sports Mkt. 3.
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What is form utility?
a) having the product available at a certain time of year
b) involves changing raw materials into products
c) getting the product into the customers hands
d) having the product where customers can buy it
What is place utility
a) having the product available at a certain time of year
b) involves changing raw materials into products
c) getting the product into the customers hands
d) having the product where customers can buy it
What it time utility
a) having the product available at a certain time of year
b) involves changing raw materials into products
c) getting the product into the customers hands
d) having the product where customers can buy it
What is possession utility?
a) having the product available at a certain time of year
b) involves changing raw materials into products
c) getting the product into the customers hands
d) having the product where customers can buy it
A group that is identified for a specific marketing program.
a) group market
b) target market
c) service marked
d)
The S in a SWOT analysis stands for
a) Strengths
b) Service
c) sales
d)
Gross Impression can
a) include the number of times a customer sees an ad
b) include company logos on sports apparel
c) all of the above
d)
Entertainment is
a) using sports to market products
b) the number of viewers a program attracts
c) whatever people are willing to spend their money on
d)
What is sports marketing
a) using sports to market products
b) the number of viewers a program attracts
c) whatever people are willing to spend their money on
d)
What is ratings
a) using sports to market products
b) the number of viewers a program attracts
c) whatever people are willing to spend their money on
d)
NCAA
a) legal protection of words/symbols used by a company
b) individuals that are excellent athletes and have good character
c) governing body for colleges across the nation
d)
blue chip athlete
a) legal protection of words/symbols used by a company
b) individuals that are excellent athletes and have good character
c) governing body for colleges across the nation
d)
trademark
a) legal protection of words/symbols used by a company
b) individuals that are excellent athletes and have good character
c) governing body for colleges across the nation
d)
The .............. is a publication of the Bureau of Labor Statistics that provides a variety of jobs and careers.
a) Occupational Outlook Handbook
b) public relations journal
c) DECA handbook
d)
---------- is an in-person, face-to-face communication between sales associate and a customer.
a) sales promotion
b) personal selling
c) marketing
d)
------ is a paid form of communication to inform, persuade, and/or remind customers of products.
a) publicity
b) personal selling
c) advertising
d)
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