Sports Mktg. Question Preview (ID: 49177)
Sports.
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What type of marketing information might a business obtain by monitoring sales invoices?
a) -
b) Profit Margin
c) Sales Territory
d) Customer Profiles
Aprox. 85% of season ticket holders for a sports organization live or work within 2 hrs of home playing field of the team. What factor motivates the decision to buy season tickets.
a) -
b) The geographic location of the stadium
c) The unpredictable performance of the team
d) The sense of loyalty to the coach of the team
A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?
a) Demand mostly tangible products
b) -
c) include spectators and participants
d) Are concerned with environmental issues
A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product?
a) Inconsistent
b) Tangible
c) Consistent
d)
What should one understand first when setting out to develop out-of-the-box sales promotion ideas for one's game or event?
a) He/She needs a certain amount of experience
b) There is no way to be prepared for inspiration
c) There is no particular source or technique
d)
What mailing technique do businesses often use if they do no have software to process a mailing list?
a) -
b) internet service provider
c) bookmark feature
d) Blind Carbon Copy
Which statement is true regarding sports marketing?
a) -
b) The distribution of licensed sports apparel is an effective way to create team and brand awareness
c) The use of high profile athletes to endorse products does not increase brand recognition
d) Sports marketing encompasses only the radio and television media.
A person responsible for matching up corporations with events that reach his or her target market has a career in which area?
a) Sponsorship management
b) -
c) Hospitality
d) Advertising sales
A stadium designed with more female bathrooms than male ones is responding to which customer expectation?
a) adequate facilities
b) Aesthetics
c) -
d) Sense of safety
What are royalties?
a) -
b) A percentage of actual sales
c) A percentage of union dues
d) A percentage of taxes
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