POB 1.01 Vocabaulary Question Preview (ID: 47729)


POB 1.01 Vocabaulary. TEACHERS: click here for quick copy question ID numbers.

Take-charge and want control of themselves, others and situations. Task-oriented, drivers and are only focused on the end goal.
a) controller
b) collaborator
c) analyzer
d) socializer

. Easy-going, relationship-oriented, and enjoy working with people to work towards a consensus.
a) controller
b) collaborater
c) analyzer
d) socializer

Detail-oriented, logical thinkers who analyze others and situations. Work best alone to come up with solutions, and therefore may take more time to make a decision and take action.
a) controller
b) collaborator
c) analyzer
d) socializer

Outgoing, thrive on change and enjoy meeting people. They get their energy from others and therefore work best when brainstorming with others to make a decision and take action.
a) controller
b) collaborator
c) analyzer
d) socializer

One way to ensure that you know your target audience in business communications is to thoroughly research your audience beforehand. So, research specific groups that you will be addressing.
a) research
b) specicifity
c) needs
d) strategy

Researching your target audience may yield varying results that identifies different groups with will be communicating. You can know the audience within your organization by learning and identifying your specific goal while, at the same time, identif
a) research
b) specificity
c) needs
d) strategy

You can know about your audience, but if you don't know what they need to hear, you may be barking up the wrong tree with your message. Knowing your target audience involves knowing the specific needs of the audience and not just the message you want
a) research
b) specificity
c) needs
d) strategy

Addressing your target audience based on your research and its needs should allow you to develop a strategy that will help you to better communicate as well.
a) research
b) specificity
c) needs
d) strategy

Determines who needs the communication program/intervention, how great the need is, and what can be done to best meet the need. Involves audience research and informs audience segmentation and marketing mix (4 P’s) strategies.
a) formative evaluation
b) process evaluation
c) impact evaluation
d) outcome evaluation

- Measures effort and the direct outputs of programs/interventions – what and how much was accomplished (i.e., exposure, reach, knowledge, attitudes, etc.). Examines the process of implementing the communication program/intervention and determines wh
a) formative evaluation
b) process evaluation
c) impact evaluation
d) outcome evaluation

- Measures community-level change or longer-term results (i.e., changes in disease risk status, morbidity, and mortality) that have occurred as a result of the communication program/intervention. These impacts are the net effects, typically on the en
a) formative evaluation
b) process evaluation
c) impact evaluation
d) outcome evaluation

Measures effect and changes that result from the campaign. Investigates to what extent the communication program/intervention is achieving its outcomes in the target populations. These outcomes are the short-term and medium-term changes in program pa
a) formative evaluation
b) process evaluation
c) impact evaluation
d) outcome evaluation

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