2019 Marketing Final Study Guide #1 Question Preview (ID: 47067)


Study Guide. TEACHERS: click here for quick copy question ID numbers.

The study of consumers and how they make decisions is called
a) Advertising
b) Psychology
c) Consumer Behavior
d) the marketing concept

According to Maslow, everyone must satisfy ______ needs.
a) self-actualization
b) security
c) social
d) physiological

A culturally defined way to fill a need is a
a) want
b) desire
c) buying behavior
d) purchasing factor

True or False. Generally, most people are at the same level on the hierarchy of needs.
a) True
b) False
c)
d)

Reasons to purchase based on feelings are ______ motives.
a) Hedonic
b) Rational
c) Patronage
d) Consumer

Marketing begins with
a) an idea and understanding customers
b) selling a good product
c) pricing the product correctly
d) developing a consumer survey

________ segmentation is based on the value customers expect to receive from using a product or service.
a) Economic
b) Market
c) Benefit
d) Consumer

Maslow classified esteem needs as
a) physical and economic safety
b) realizing your potential
c) friends, love and belonging
d) respect and recognition

The newspaper ads featuring weekly specials at supermarkets are examples of
a) Indirect competition
b) Price competition
c) brand preference
d) non-price competition

Directs company's marketing mix at a large and heterogeneous group of consumers
a) Benefits marketing
b) market share
c) marketing segmentation
d) mass marketing

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