Semester 2 Exam REVIEW - Part 2 Question Preview (ID: 47002)


Semester Exam. TEACHERS: click here for quick copy question ID numbers.

The four Ps of marketing are product, price, place, and _____.
a) promotion
b) purchasing
c) people
d) perception

Segmenting a market based on where customers live is _____ segmentation.
a) geographic
b) place
c) location
d) target

_____ selling focuses on building long-term relationships with customers.
a) Relationship
b) Customer
c) Target
d) Consumer

A(n) _____ buying decision is when a consumer purchase is made with no planning or research.
a) impulse
b) routine
c) limited
d) ordinary

The elements of products that may be changed to meet customer needs are features, usage, and _____.
a) protection
b) quality
c) promotion
d) production

All the goods and services that a business sells is the _____.
a) product mix
b) catalog
c) web site
d) listing

The _____ is an explanation of the value of a certain product over others that are similar.
a) value proposition
b) catalog
c) selling price
d) product mix

The amount added to the cost of an item to determine the selling price is _____.
a) markup
b) tax
c) profit
d) base price

The practice of _____ sets prices high to convey quality and status.
a) bundling
b) even pricing
c) price lining
d) prestige pricing

A _____ is a maximum price set by the government for certain goods and services.
a) price ceiling
b) price floor
c) base price
d) break-even point

_____ sell products through both brick-and-mortar stores and online sites.
a) Multi-channel retailers
b) E-tailers
c) Service business
d) Drip shippers

The process of separating a large quantity of goods into smaller quantities for resale is _____.
a) bulk-breaking
b) freight forwarding
c) packaging
d) distribution

Promotion that focuses on a company rather than its products is called _____.
a) institutional promotion
b) electronic promotion
c) company advertising
d) industry promotion

Applying communication skills that promote goodwill between a business and the public is called _____.
a) public relations
b) marketing
c) management
d) distribution

_____ is a promotion strategy that uses digital elements to communicate and interact with customers.
a) Participatory marketing
b) Visual merchandising
c) Promotional design
d) Store display

_____ are created to track and evaluate promotion activities.
a) Metrics
b) Laws
c) Budgets
d) Professional organizations

A _____ is a picture, design, or graphic image that represents a brand.
a) logo
b) brand name
c) tagline
d) hook

_____ is the way in which a business provides services before, during, and after a purchse.
a) Customer service
b) A warranty
c) Product support
d) Selling

The process of making contact with people who are not expecting a sales contact are called a(n) _____.
a) cold call
b) approach
c) unexpected call
d) substitution

An office that is set up for the purpose of receiving and making customer calls for an organization is called a _____.
a) call center
b) phone area
c) service center
d) branch office

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