Ch. 12.1 - Vocabulary Question Preview (ID: 46496)


Promotion/Advertising. TEACHERS: click here for quick copy question ID numbers.

Story featuring useful company information written by the company PR contact.
a) press release
b) public relations
c) promotional campaign
d) electronic promotion

Store exterior that reflects the image of the business.
a) storefront
b) marquee
c) visual merchandising
d) participatory marketing

Overhanging structure containing a sign at the entrance of the store.
a) marquee
b) storefront
c) participatory marketing
d) visual merchandising

Applying communication skills that promote goodwill between a business and the public.
a) public relations
b) press release
c) promotional campaign
d) feedback

Process of creating floor plans, displays, and fixtures to attract customer attention and encourage purchases.
a) visual merchandising
b) participatory marketing
c) advertising
d) promotion

Combination of the elements used in a promotional campaign.
a) promotional mix
b) promtion
c) product promotion
d) institutional promotion

Nonpersonal communication paid for by an identified sponsor.
a) advertising
b) promotional mix
c) promotional campaign
d) advertising campaign

Coordination of marketing communications to achieve a specific goal.
a) promotional campaign
b) promotion
c) product campaign
d) product promotion

Recieiver's response to the sender; concludes the communication process.
a) feedback
b) decoding
c) advertising
d) encoding

Translation of a message into terms that the receiver can understand.
a) decoding
b) encoding
c) sending
d) receiving

How a message is transmitted
a) channel
b) sender
c) receiver
d) decoder

Person who reads, hears, or sees message.
a) receiver
b) sender
c) encoder
d) decoder

Process of turning the idea for a message into symbols that can be communicated.
a) encoding
b) decoding
c) sender
d) feedback

Person who has a message to communicate
a) sender
b) receiver
c) feedback
d) channel

Series of actions on the part of the sender and the receiver of a message and the path the message follows.
a) communication process
b) integrated marketing communications
c) persuasion
d) decoding

Use of logic to change a belief or get people to take a certain action.
a) persuasion
b) encoding
c) decoding
d) feedback

Focuses on promoting the company rather than its products
a) Institutional promotion
b) promotion
c) product promotion
d) electronic promotion

Promoting specific products.
a) product promotion
b) promotion
c) electronic promotion
d) promotional mix

Process of communicating with potential customers in an effort to influence their buying behavior.
a) promotion
b) product promotion
c) institutional promotion
d) persuasion

Promotion strategy that uses multiple elements to communicate and interact with customers.
a) participatory marketing
b) visual merchandising
c) press release
d) public relations

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