Ch. 11.1 Question Preview (ID: 46129)
Vocabulary.
TEACHERS: click here for quick copy question ID numbers.
Something that cannot be touched
a) intangible
b) perishable
c) feature
d) product mix
Service cannot be separated from the person who performs it.
a) inseparable
b) intangible
c) variable
d) guarantee
Each service is almost always unique.
a) variable
b) perishable
c) guarantee
d) warranty
Services cannot be stored for later use.
a) perishable
b) feature
c) variable
d) inseparable
Indicator of a product's excellence
a) quality
b) feature
c) guarantee
d) variable
Protects products until customers are ready to use them.
a) packaging
b) guarantee
c) quality
d) warranty
Written document that states the quality of a product with a promise to correct certain problems that might occur.
a) warranty
b) guarantee
c) packaging
d) quality
Promise that a product has a certain quality or will perform in a specific way.
a) guarantee
b) warranty
c) feature
d) variable
All the goods and services that a business sells.
a) product mix
b) product width
c) feature
d) product planning
Group of closely related products within the product mix.
a) product line
b) product width
c) product mix
d) packaging
Number of product lines a company offers.
a) product width
b) product item
c) product depth
d) product planning
Specific model, color, or size of products in a line.
a) product item
b) product mix
c) product line
d) product planning
Number of product items within a product line.
a) product depth
b) product line
c) product mix
d) product item
Process of deciding which products will appeal to the target market.
a) product planning
b) product line
c) product mix
d) product width
Fact about a good or service.
a) feature
b) guarantee
c) quality
d) warranty
Play Games with the Questions above at ReviewGameZone.com
To play games using the questions from above, visit ReviewGameZone.com and enter game ID number: 46129 in the upper right hand corner or click here.
To play games using the questions from above, visit ReviewGameZone.com and enter game ID number: 46129 in the upper right hand corner or click here.
TEACHERS / EDUCATORS
Log In | Sign Up / Register
Log In | Sign Up / Register