Ch. 11.1 Question Preview (ID: 46129)


Vocabulary. TEACHERS: click here for quick copy question ID numbers.

Something that cannot be touched
a) intangible
b) perishable
c) feature
d) product mix

Service cannot be separated from the person who performs it.
a) inseparable
b) intangible
c) variable
d) guarantee

Each service is almost always unique.
a) variable
b) perishable
c) guarantee
d) warranty

Services cannot be stored for later use.
a) perishable
b) feature
c) variable
d) inseparable

Indicator of a product's excellence
a) quality
b) feature
c) guarantee
d) variable

Protects products until customers are ready to use them.
a) packaging
b) guarantee
c) quality
d) warranty

Written document that states the quality of a product with a promise to correct certain problems that might occur.
a) warranty
b) guarantee
c) packaging
d) quality

Promise that a product has a certain quality or will perform in a specific way.
a) guarantee
b) warranty
c) feature
d) variable

All the goods and services that a business sells.
a) product mix
b) product width
c) feature
d) product planning

Group of closely related products within the product mix.
a) product line
b) product width
c) product mix
d) packaging

Number of product lines a company offers.
a) product width
b) product item
c) product depth
d) product planning

Specific model, color, or size of products in a line.
a) product item
b) product mix
c) product line
d) product planning

Number of product items within a product line.
a) product depth
b) product line
c) product mix
d) product item

Process of deciding which products will appeal to the target market.
a) product planning
b) product line
c) product mix
d) product width

Fact about a good or service.
a) feature
b) guarantee
c) quality
d) warranty

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