Ch. 10 Vocab - MG Question Preview (ID: 45912)


Marketing. TEACHERS: click here for quick copy question ID numbers.

Anything that can be bought or sold.
a) price
b) place
c) product
d) promotion

Amount of money requested or exchanged for a product.
a) place
b) promotion
c) product
d) price

Includes activities involved in getting goods and services to customers.
a) price
b) promotion
c) place
d) product

Process of dividing the market into smaller groups.
a) marketing
b) marketing concept
c) marketing strategy
d) market segmentation

Plan that helps a business meet its overall goals and objectives
a) marketing strategy
b) marketing plan
c) marketing
d) marketing concept

Dividing the market of potential customers by their personal statistics.
a) geographic segmentation
b) marketing mix
c) demographic segmentation
d) psychographic segmentation

Dividing the market by certain preferences of lifestyle choices.
a) behavioral segmentation
b) psychographic segmentation
c) customer profile
d) marketing mix

A(n) _____ buying decision is when a consumer purchase made with not planning or research
a) routine
b) limited
c) impulse
d) ordinary

The three levels of buying decisions for businesses are new purchase, repeat purchase, and _____ purchase.
a) situational
b) limited
c) modified
d) automatic

Many businesses use _____ to gather, store, and use customer data for marketing.
a) database marketing
b) B2C
c) influence
d) segmenttion

Approach to business that focuses on satisfying customers as the means of achieving profit goals.
a) market strategy
b) target market
c) market segmentation
d) marketing concept

Dividing a market by the relationship between customers and the good or service.
a) mass marketing
b) marketing mix
c) demographic segmentation
d) behavioral segmenatation

Marketing elements of product, price, place, and promotion.
a) four Ps of marketing
b) promotion
c) price
d) place

Influence that comes from the society in which a person lives is called _____.
a) business influence
b) social influence
c) mass maketing
d) marketing

_____ selling focuses on building long-term relationships with customers.
a) customer
b) target
c) consumer
d) relationship

Segmenting a market based on where customers live is _____ segmentation.
a) place
b) location
c) geographic
d) target

A _____ is a document describing business and marketing objectives and the strategies and tactics to achieve them.
a) marketing plan
b) business plan
c) business report
d) sales analysis

The four Ps of marketing are product, price, place, and _____.
a) purchasing
b) people
c) perception
d) promotion

The _____ is a specific group of customers whose needs a company will focus on satisfying.
a) buying market
b) purchasing market
c) target market
d) goal market

Consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit
a) Business
b) Marketing
c) Management
d) Economics

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