Fashion 6.0 Question Preview (ID: 45365)
Fashion 6.0.
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A local high school is planning a fashion show that encourages participants to design items that have been recycled or re-purposed. The purpose of the show is to highlight environmentally friendly fashions. Which step of planning a special events?
a) Date and time
b) budget
c) target audience
d) theme
A written news story sent as publicity to a newspaper or magazine is a:
a) banner ad
b) supplement
c) press release
d) cooperative advertisement
A display in which one side is a mirror image of the other illustrates which principle of design?
a) balance
b) emphasis
c) Rhythm
d) proportion
Bass Pro Shops has a big display showing all the new fishing gear that has just arrived. Which type of display is it using?
a) educational
b) promotional
c) Institutional
d) merchandising
Elizabeth is trying to determine how much she should spend on food and drinks for her upcoming trunk show. This is which step of planning a special event?
a) Date and time
b) target audience
c) budget
d) therme
A modeling agency that provides models for a fashion show is a/an:
a) advertiser
b) consultant
c) promoter
d) researcher
A customer who spends $2,000.00 or more on a Liz Claiborne suit receives a free Liz Claiborne tote. This is an example of which type of event?
a) demonstration
b) Trunk show
c) Premium
d) sampling
An attractive, appealing display of merchandise combined with effective store layout and decor is:
a) advertising
b) mass merchandising
c) visual merchandising.
d) publicity
Lydia was unsure what to buy her brother for his birthday. When she passed Hollister, a clothing store, she noticed a leather jacket in the store window with a 20% off sign. This is an example of which type of display?
a) institutional
b) island
c) promotional
d) Showcase
Anthony plans to spend $5,000 on a television commercial and $2,500 on a newspaper ad this holiday season to stimulate store traffic. This information would be found in which component of the promotional plan?
a) budget
b) evaluations
c) objections
d) Responsibilities
The goal of promotion at the peak of the fashion cycle is to achieve which action?
a) Emphasize price advantages with large markdowns
b) Gain customers’ loyalty with reduced prices
c) Motivate customers and increase their desire for goods
d) Persuade consumers that the company’s version of the item is best
Belk created a display featuring a new line of holiday attire. This is an example of which type of interior display?
a) Decorative
b) Institutional
c) Promotional
d) Point-of-purchase
Which is a purpose of showing customers how to wear and accessorize merchandise?
a) Banner advertising
b) publicity
c) Visual merchandising
d) signage
Jessica Simpson appeared in the Carolina Place Mall Belk for an autograph session and to sing one song. This is an example of which type of event?
a) Personal improvement session
b) Celebrity appearance
c) demonstration
d) trunk show
A written document that details a company’s promotional efforts for a certain period of time is a/an:
a) executive summary
b) SWOT analysis.
c) marketing plan
d) promotional plan
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