Marketing I Review Games 3.01 Study Guide Question Preview (ID: 45162)


Review Games. TEACHERS: click here for quick copy question ID numbers.

What is a technologically advanced method that allows businesses to produce products that are specialized for a few customers?
a) Intermittent conversion
b) Automatic production
c) Computerized robotics
d) Mass customization

Which is an unethical situation in product or service management?
a) Vincent Electronics discontinues production of a slow-moving solar calculator
b) Travis Manufacturing uses recycled materials for its product packaging
c) Donna's Dress Boutique obtains deep discounts from a new clothing designer
d) The Simpson Company embellishes the information that it places on its product labels

Why does a company need to know the life-cycle stages of its products?
a) To prevent imitators from entering the market
b) To find new uses for the product
c) To predict the length of the life cycle
d) To adapt its marketing strategies

Which is an example of an ethical issue that a product or service manager might face?
a) Use of color on the label
b) Use of environmentally friendly packaging
c) Use of packaging as a means of promotion
d) Use of nutrition information on a food label

Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor’s brand. Which strategy would be mostappropriate to use in this situation?
a) Take the product off the market.
b) Do nothing; fluctuations in sales are common.
c) Modify the product to renew customer interest.
d) Triple the advertising budget for the product.

A business is behaving unethically if its product's label contains what component?
a) Nutritional values
b) Recyclable materials
c) Mandatory requirements
d) Misleading information

Which is a way that a business can extend the life cycle of an established product?
a) By promoting the product to current users
b) By finding new uses for the product
c) By restricting distribution
d) By attracting consumers who are innovators

Which activity is addressed in the product- or service-management function?
a) Setting discounts to clear products from inventory
b) Determining where products will be offered for sale
c) Focusing promotional activities on a new product’s release
d) Eliminating products that are slow sellers

When a company uses its product wrapping to promote the preservation of an endangered animal species, it is engaging in which practice?
a) Political lobbying
b) Environmental labeling
c) Cause packaging
d) Provocative branding

Which technological tools help employees simultaneously access the same information about a business's products?
a) Memory card
b) Micro-portal
c) Intranet
d) Generator

Which is one way businesses use computer technology to obtain information to improve their product or service mix?
a) By mailing questionnaires to customers
b) By tracking visitors to their websites
c) By compiling detailed databases
d) By preparing interactive software programs

Why should a business continue to monitor an established product?
a) To determine the acceptance of a product by a limited market
b) To make sure that a marketing plan is firmly in place
c) To make changes in order to extend a product's life cycle
d) To evaluate how a product might fit the firm's product mix

Why might profits sometimes decline for the company that first introduced the product during the growth stage of a product’s life cycle?
a) Because sales decline in the growth stage
b) Because marketing strategies are adjusted
c) Because competitors have entered the market
d) Because production is more efficient

Why is the quality level of a product an important product or service management decision?
a) It identifies a product's brand
b) It reflects the image of the business.
c) It protects the consumers
d) It refers to the way the product works

Play Games with the Questions above at ReviewGameZone.com
To play games using the questions from above, visit ReviewGameZone.com and enter game ID number: 45162 in the upper right hand corner or click here.

TEACHERS / EDUCATORS
Log In | Sign Up / Register

Help / Support / FAQ




Gaming Links