Marketing I 1.04-1.05 Study Guides Review Question Preview (ID: 45102)


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If a company purchases survey results, this is called:
a) primary research.
b) observational research
c) secondary research.
d) ethnographic research

Validity of a search result is:
a) the degree to which the results are accurate
b) the degree to which the results disprove your theory
c) the degree to which the results are reproducible
d) the degree to which the results are inaccurate

A Web crawler is:
a) an insect that eats the wires on your computer.
b) an Internet bot that browses the Web to find and file information.
c) a researcher who creates surveys online
d) a virus on your computer.

What company launched its instant messenger chat service with the greeting, “You’ve got mail”?
a) Microsoft
b) Apple
c) AOL
d) Bing

To promote its summer menu, Danielle’s Diner plans to e-mail a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?
a) Tactic
b) Strategy
c) Goal
d) Trend

The reliability of a search result is:
a) the degree to which the results are accurate
b) the degree to which the results disprove your theory.
c) the degree to which the results are consistent.
d) the degree to which the results are inaccurate.

A request for information is also called a/an:
a) answer.
b) study guide.
c) web crawler.
d) query.

Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four Ps should these investors consider first?
a) Product
b) Price
c) Promotion
d) Place

Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent?
a) Tactic
b) Strategy
c) Goal
d) Trend

Primary research is
a) collected for the first time by the researcher
b) obtained from an Internet search.
c) obtained from a government source
d) collected by visiting a library.

What was the name of the first search engine?
a) Archie
b) Veronica
c) Jude
d) Google

What is one advantage of observational research?
a) Observational research is expensive to conduct.
b) Observational research is time consuming.
c) The researcher can read body language.
d) There might be uncontrollable variables.

Which market segment represents customers who prefer a variety of reasonably priced recreational activities?
a) Geographic
b) Psychographic
c) Behavioral
d) Occupational

What is the difference between the Internet and the World Wide Web?
a) The World Wide Web is the same as the Internet.
b) The World Wide Web contains images and text.
c) The World Wide Web only contains text.
d) The Internet came after the World Wide Web.

Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?
a) Product
b) Price
c) Promotion
d) Place

When conducting research, a student should:
a) only use one search engine
b) use multiple search engines.
c) never use a search engine.
d) use only the search engine that they are most familiar with.

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