Marketing I Review Study Guides 1.01-1.05 Question Preview (ID: 45101)


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By increasing awareness of the need for environmental controls, what has marketing done?
a) Made buying more convenient
b) Regulated the standard of living
c) Improved the quality of life
d) Added usefulness to products

What does the selling function involve that makes it so important?
a) Setting high prices
b) Displaying products
c) Contacting customers
d) Obtaining feedback from vendors

What does applying the customer-orientation element of the marketing concept enable the business to do?
a) Offer products that consumers want to buy
b) Persuade customers to buy its products
c) Provide more products than consumers need
d) Coordinate its marketing activities

Which marketing function helps businesspeople forecast how much will be sold in a given period?
a) Market planning
b) Risk management
c) Promotion
d) Channel management

Company XYZ has predicted it will sell 3,000 new microwaves during the “Back to School” sale. Which marketing function is this business using?
a) Market planning
b) Risk management
c) Promotion
d) Channel management

Which marketing function provides information to consumers that will assist them in making a decision to purchase a good or service?
a) Pricing
b) Promotion
c) Production
d) Distribution

Paul’s plant food is losing its popularity among his customer base. Which marketing function would come up with the improved product?
a) Channel management
b) Product or service management
c) Selling
d) Promotion

After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?
a) Channel management
b) Product or service management
c) Selling
d) Promotion

According to the marketing concept, which option shows company commitment?
a) Leaving marketing to the marketing department
b) Teaching marketing to college marketing students
c) Setting aside Setting aside funds to research what customers wantfunds to research what customers want
d) Pricing a product to maximize profitability per item

Which is the overall reason that marketing strategies are designed and implemented?
a) Improving management techniques
b) Achieving pAchieving planned goals
c) Changing the image of the business
d) Increasing business profits immediately

Select the best phrase that describes how research was conducted by students before the inception of the Internet.
a) Students used a search engine to find resources for their papers.
b) Students asked their peers for information they could use in their papers
c) Students visited libraries to use reference material and periodicals for their papers.
d) Teachers printed out all information for students to use for their papers.

Secondary research is:
a) collected for the first time by the researcher.
b) obtained from research previously conducted
c) obtained from interviewing someone
d) collected by administering a survey

During what year/years did the World Wide Web begin?
a) 1989-1999
b) 1930-1950
c) 1910-1929
d) 2000-2010

Conducting a survey to gather information is:
a) secondary research.
b) observational research
c) ethnographic research
d) primary research.

A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18–34 years old. How is the business segmenting the market?
a) By geographics
b) By psychographics
c) By demographics
d) By behavior

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