New Fashion 3.0 Question Preview (ID: 45099)


New Fashion 3.0. TEACHERS: click here for quick copy question ID numbers.

The Forever 21 clothing retailer is planning its merchandise for the upcoming fall season. They observe the merchandise their competitors are advertising, which will influence their purchasing decisions. Which type of data source does this represent?
a) Color services
b) Comparison shopping
c) Marketing research
d) Sales records

The buyer at J. Crew clothing retailer is planning orders for next summer based on products sold last year during the same time period. Which type of data source does this represent?
a) Color services
b) Comparison shopping
c) Marketing research
d) Sales records

Colors, textiles, silhouettes, and design are elements used to forecast which fashion movements?
a) Economic conditions
b) Fibers
c) Designers
d) Trends

The overall form or outline of an outfit or clothing style is the:
a) silhouette.
b) style
c) texture
d) trimmings

Which role uses fashion forecasting in the retail environment?
a) Customers
b) Manufacturers
c) Merchandisers
d) Editors

A fashion forecasting company provides which service?
a) Trains sales associates
b) Provides merchandise
c) Predicts upcoming trends
d) Creates advertisements

A new trend in men’s casual pants is a wrinkle resistant fabric. Which type of trend is this?
a) textile
b) color
c) design
d) print

In predicting fashion trends, Janae reviews fashion publications, catalogs, and websites. This type of marketing research is:
a) consumer research.
b) forcasting
c) fashion shopping
d) sales research

Predicting fashion trends is:
a) merchandising.
b) producing
c) forcasting
d) retailing

Which is the action of studying market conditions, consumer lifestyles, current events, and the mood of the public to provide reports for apparel markets?
a) Test marketing
b) Customer profiling
c) Market segmentation
d) Forecasting

Alex’s Boutique uses information gathered from a customer survey to determine how they can improve their customer service. Which type of data source does this represent?
a) Color services
b) Comparison shopping
c) Marketing research
d) Sales records

IF DSW shoe store exchanges information and interacts with its customers, which form of technology for communication is being used?
a) Magazine advertisement
b) social media
c) Click stream data
d) Universal Product Code

Target alerts customers of special sale prices when they are physically near a Target location. Which type of technology are they using?
a) Clienteling
b) Geotracking
c) Cloud computing
d) Social media

Makayla wants information about Belk’s new merchandise, career opportunities, and current trends. The tool she should use is a:
a) loyalty program.
b) personal shopper.
c) website.
d) magazine advertisement.

A store uses Twitter to inform customers about an upcoming sale. Which type of technology is being used?
a) Clienteling
b) Cloud computing
c) Geotracking
d) Social media

Maria receives a 10% discount every time she shops at Finish Line athletic apparel store. She receives the discounts because she is enrolled in which type of service?
a) Loyalty program
b) Customer service
c) Information system
d) Employee discount

Before leaving the store, Jada completed and submitted an application for a card that will give her discounts in the store. Which service will this card provide Jada access to her discounts?
a) loyalty program.
b) click stream data.
c) social media.
d) clienteling.

The North Face apparel retailer posts information about an upcoming sustainability program on Twitter, YouTube, Facebook, and Pinterest. North Face is using:
a) website
b) loyalty program
c) social media
d) online shopping

Amy’s Boutique connects with her loyal customers using which free advertising tool?
a) Newspaper advertising
b) social media
c) Personal shopper
d) Internet

The visual merchandiser prepares the new spring merchandise plan for Foot Locker shoe and apparel retailer. Which tool should be used to create the plan?
a) Computer Aided Design (CAD)
b) Universal Product Code (UPC)
c) Stock Keeping Unit (SKU)
d) Small Business Association (SBA)

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