NEW Marketing 4.01 - 4.02 Part B Question Preview (ID: 45095)
NEW Marketing 4.01 - 4.02 Part B.
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Which statement is true about regulating international promotional activities?
a) Most countries have a system of checks and balances to verify that promotion regulations are fair.
b) Businesses must submit all promotional materials to the International Ad Coalition for approval.
c) Governments bear the sole responsibility of monitoring promotional materials and regulations.
d) A business must understand that the laws governing promotional activities vary by country.
Determine whether the statement is true or false: It is important for the promotional message to be factual.
a) False, it must only be memorable.
b) True, it must be based on facts.
c) True, it should alter facts as necessary.
d) False, it need not be based on facts.
How do competing businesses within the same industry usually react to each other's promotional mixes?
a) By playing follow the leader
b) By reducing their promotional budgets
c) By trying not to outdo each other
d) By changing distribution channels
How does promotion benefit customers?
a) Causes them to postpone making buying decisions
b) Enables them to identify their buying decisions
c) Helps them to select appropriate products
d) Requires them to spend more on products
How have technological advancements enhanced a small business's ability to promote its products?
a) Most companies need fewer channels to coordinate and carry out promotional activities.
b) Small companies now have more money to spend on promotional activities.
c) Less time and creativity are required to develop effective promotional campaigns.
d) Information can be communicated by more venues, and messages can be customized.
Why are promotional media such as newspapers and television referred to as mass media?
a) They try to reach a limited, small audience.
b) They reach a lot of people at the same time.
c) They direct promotions to a specific audience.
d) They try to meet the needs of many businesses.
Which would be used to promote special sales events only to customers who live in a specific location?
a) Specialty advertising
b) Suburban newspapers
c) Radio spots
d) Utility direct mail
The most important benefit that magazine advertising offers to an advertiser is the ability to accomplish which goal?
a) Target a particular group of consumers
b) Reach a specific geographic area
c) Deliver messages in a timely manner
d) Deliver a low-cost message to a target group
Which is an example of out-of-home media?
a) An infomercial broadcast on a national television network
b) An eye-appealing card placed in a mailbox
c) A calendar imprinted with a company's name
d) An electrical sign located in a high-traffic area
Which is a print promotional medium?
a) TV ad
b) A shoppers' guide
c) A participation show
d) A radio ad
Which advertising media offers the easiest means to evaluate the effectiveness of an advertisement?
a) Radio
b) Newpaper
c) Television
d) Direct mail
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