NEW Marketing 4.01 - 4.02 Question Preview (ID: 45094)
NEW Marketing 4.01 - 4.02.
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Which is an example of publicity?
a) news release
b) direct mail
c) billboard
d) TV ad
Which situation most accurately depicts a promotional ethical issue in relation to children?
a) A television commercial portrays preschool-age children eating breakfast.
b) A print ad in a national teen magazine shows a girl modeling fashionable outerwear.
c) A radio spot announces an upcoming concert for preteens during the morning time slot.
d) A newscast teaser televises graphic film clips of a war zone during prime-time viewing.
Which is an example of advertisement stereotyping?
a) A print ad shows a middle-aged male pouring orange juice for his children.
b) A television commercial depicts a woman mopping the kitchen with a new floor cleaner.
c) A magazine ad campaign presents a variety of people who encourage others to drink milk.
d) A well-known athlete records a PSA that emphasizes the importance of continuing education.
What is new technology enabling businesses to create that is impacting the promotion function?
a) Personalized premiums
b) Attractive commercials
c) Individualized messages
d) Publicity campaigns
Why are there specific guidelines for advertising to children?
a) Research indicates that juvenile offenders watch more advertising on television than the average child.
b) Children are impressionable, and the wrong kinds of advertising can affect their development.
c) A campaign mounted by parents against advertisers states that their children demand the products they saw advertised.
d) Children revealed, in focus groups, that while they like watching ads, it does not make them behave differently.
Which advertising message reinforces the concept of materialism?
a) We make this product by hand and use organic materials.
b) The government rates our product higher than our competitor's product.
c) You can increase your social status by purchasing this product.
d) For more information about our line of products, visit our website.
Which is an example of an external factor that affects promotion?
a) Government regulation of ads
b) Reorganization of the business
c) Increase in a product's price
d) A change in distribution methods
Banner and pop-up ads impact the way audiences receive promotional information. These types of messages exist because of which technological development?
a) HTML
b) Euronet
c) URL
d) Internet
In which stage of a product's life cycle do promotional activities focus on differences between competing products?
a) Introductory
b) Growth
c) Introduction
d) Declining
Which type advertising promotes the support of a bank that gives to community projects?
a) Promotional
b) Prestige
c) Service
d) Institutional
Which is an objective of institutional advertising?
a) To support personal selling activities
b) To demonstrate the organization's role in community affairs
c) To introduce new goods or services
d) To create customer interest in the company's goods or services.
Some governments regulate promotional activities in their countries to protect consumers from which action?
a) Unnecessary media exposure
b) Inconsistent selling strategies
c) Deceptive advertising
d) Unlimited liability
Which best describes the relationship of promotion and marketing?
a) Subsidiary
b) Interrelated
c) Dependent
d) one-on-one
Which type of promotion is depicted by a business’s one-time announcement of its half-price sale in the local newspaper?
a) Product promotion
b) Institutional advertising
c) Free publicity
d) Sales promotion
Which form of promotion is generally emphasized for complex, technical products sold to industrial users?
a) Sales promotion
b) Advertising
c) Publicity
d) Personal selling
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