New Fashion 6.0 Part C Question Preview (ID: 44888)
New Fashion 6.0 Part C.
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Each year New York hosts theatrical presentations of apparel on live models to audiences. This represents which type of events?
a) textiles
b) forecasters
c) fashion shows
d) manufacturers
For every sweater over $50.00 sold, Macy’s department store donates a $1.00 to the Ronald McDonald House, a place for sick children. This is an example of which type of event?
a) charitable celebration
b) premium
c) special sale
d) trunk show
A local high school is planning a fashion show that encourages participants to design items that have been recycled or re-purposed. The purpose of the show is to highlight environmentally friendly fashions. This is a
a) theme
b) target audience
c) date and time
d) budget
Designers or company representatives bring a designer’s collection to a store for a short period of time for customers to view. This is an example of which type of event?
a) Personal improvement session
b) Charitable celebration
c) trunk show
d) demonstration
Elizabeth is trying to determine how much she should spend on food and drinks for her upcoming trunk show. This is which step of planning a special event?
a) budget
b) date and time
c) target market
d) theme
Scott is the inventory manager of the Banana Republic apparel retailer for all stores in the Southeast. This information would be found in which component of the promotional plan?
a) budget
b) evaluation
c) objectives
d) responsibilities
The blend of media used to communicate the message of a planned promotion is the:
a) media mix
b) merchandise mix
c) product mix
d) advertising mix
Neiman Marcus department store wants to increase monthly store traffic by 11% in their new Charlotte location. This information would be found in which component of the promotional plan?
a) budget
b) evaluations
c) objectives
d) responsibilities
Mother’s Day, Independence Day, back-to-school, and prom time are examples of possible promotional:
a) budgets
b) goals
c) mixes
d) themes
A written document that details a company’s promotional efforts for a certain period of time is a/an:
a) executive summary.
b) marketing plan.
c) promotion plan.
d) SWOT analysis.
The marketing intern at a large retailer is given a task list that includes managing all social media and helping with special events. This information would be found in which component of the promotional plan?
a) budget
b) evaluations
c) objectives
d) responsibilities
Anthony plans to spend $5,000 on a television commercial and $2,500 on a newspaper ad. This information would be found in which component of the promotional plan?
a) budget
b) evaluations
c) objectives
d) responsibilities
Karen is working on a document that will cite all of the sources, reports, and statements she has utilized while doing her research. This information would be found in which component of the promotional plan?
a) budget
b) bibliography
c) executive summary
d) schedule of events
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