New Fashion 6.0 Promotions Part B Question Preview (ID: 44887)


New Fashion 6.0 Promotions Part B. TEACHERS: click here for quick copy question ID numbers.

HM clothing store wants to direct customers’ attention and place emphasis on specific items. This describes which aspect of interior displays?
a) merchandise
b) lighting
c) props
d) signage

Which are examples of fixtures used in visual presentations?
a) Colored and black lights
b) Ladders, bicycles, and plants
c) Mannequins, pedestals, and ladders
d) Shelves, tables, rods, and stands

Which is a favorable action of lighting that is important in displays?
a) Bringing continuity to the display
b) Educating customers about the merchandise
c) Placing focus on particular merchandise
d) Physically supporting the merchandise

Carl is in charge of visual merchandising for watches. He uses mannequins to display the accessories for customers. This describes which aspect of interior displays?
a) props
b) lighting
c) merchandise
d) signage

Which actions help a store’s visual merchandising that encourages customers’ buying decisions?
a) Allowing customers to use their store credit card
b) Emphasizing corporate policies on returns
c) Motivating sales associates to work harder
d) Presenting the merchandise in the most attractive way

Bass Pro Shops has a big display showing all the new fishing gear that has just arrived. Which type of display is it using?
a) educational
b) promotional
c) merchandising
d) institutional

A display in which one side is a mirror image of the other illustrates which principle of design?
a) balance
b) emphasis
c) proportion
d) rhythm

The perception of the store in the minds of its customers is the store’s:
a) bylaws
b) management
c) policy
d) image

A modeling agency that provides models for a fashion show is a/an:
a) adveritiser
b) consultant
c) promoter
d) researcher

A customer who spends $2,000.00 or more on a Liz Claiborne suit receives a free Liz Claiborne tote. This is an example of which type of event?
a) demonstration
b) sampling
c) premium
d) trunk show

A high-end designer wants to show her new line to the fashion buyers at Saks Fifth Avenue through a casual presentation without using a runway. This would be which type of retail special event?
a) showcase
b) formal runway show
c) informal fashion show
d) trunk show

A high fashion designer brings his upcoming fall collection to Nordstrom department store for customers to preview. This is an example of which type of event?
a) charitable celebration
b) demonstration
c) personal improvement session
d) trunk show

Jessica Simpson appeared in the Carolina Place Mall Belk for an autograph session and to sing one song. This is an example of which type of event?
a) celebrity appearance
b) demonstration
c) personal improvement session
d) trunk show

Ocean Threads hires local models to wear the current line of clothing and to circulate informally during the Top 50 Business Women in North Carolina luncheon. This is an example of a:
a) demonstration
b) fashion show
c) special sale
d) trunk show

Victoria’s Secret apparel retailer is known for its theatrical presentation of apparel and accessories on live models. This would be what type of retail special event?
a) fashion show
b) showcase
c) trunk show
d) fitting

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