New Fashion 6.0 Promotions Part A Question Preview (ID: 44885)


New Fashion 6.0 Promotions Part A. TEACHERS: click here for quick copy question ID numbers.

Which promotional medium allows for only short, general messages, but has the advantage of repetitive viewing?
a) direct mail
b) image advertising
c) outdoor signage
d) radio

Maybelline advertises its makeup products in Seventeen, a magazine. This is an example of which type of advertising?
a) cooperative
b) product
c) supplemental
d) visual merchandising

Which form of promotion is expensive because it requires individuals to make contact with potential customers?
a) advertising
b) personal selling
c) press release
d) publicity

Reebok, athletic shoe retailer, places advertisements for their shoes in Sports Illustrated. This is an example of which advertising?
a) cooperative
b) local
c) national
d) visual merchandising

Which type of promotion do businesses generally have the least control over?
a) direct mail
b) outdoor signage
c) personal selling
d) publicity

Which form of fashion promotion can attract customer attention near merchandise by using sound and movement?
a) packaging
b) radio
c) signage
d) video

Which form of fashion promotion entices customers to enter the store and effectively presents the merchandise the store has to offer?
a) advertising
b) personal selling
c) visual merchandising
d) publicity

The goal of promotion at the peak of the fashion cycle is to achieve which action?
a) Emphasize price advantages with large markdowns
b) Persuade consumers that the company’s version of the item is best
c) Motivate customers and increase their desire for goods
d) Gain customers’ loyalty with reduced prices

During the obsolescence stage of the fashion cycle, promotion is used to achieve which action?
a) Emphasize large markdowns
b) Gain customers’ loyalty with reduced prices
c) Introduce trends and create interest in new merchandise
d) Motivate customers and increase desire for goods

The goal of promotion in the decline stage of the fashion cycle is to achieve which action?
a) Introduce trends and create interest in new merchandise
b) Gain customers’ loyalty with reduced prices
c) Motivate customers and increase their desire for merchandise
d) Persuade consumers that the company’s version of the item is best

Fashion shows and trunk shows are examples of:
a) cooperative advertising
b) signage
c) special events
d) visual merchandising

A written news story sent as publicity to a newspaper or magazine is a:
a) banner ads
b) cooperative advertising
c) supplement
d) press release

Belk created a display featuring a new line of holiday attire. This is an example of which type of interior display?
a) decorative
b) institutional
c) point-of-purchase
d) promotional

An attractive, appealing display of merchandise combined with effective store layout and decor is:
a) visual merchandising
b) advertising
c) mass merchandising
d) publicity

Lydia was unsure what to buy her brother for his birthday. When she passed Hollister, a clothing store, she noticed a leather jacket in the store window with a 20% off sign. This is an example of which type of display?
a) institutional
b) island
c) promotional
d) showcase

Macy’s department store wants displays that can stand alone on the sales floor in the entrance. This describes which type of window display?
a) enclosed
b) island
c) open
d) semi-enclosed

Which is a goal of visual merchandising?
a) advertise weekly
b) create sales
c) decrease customer traffic
d) increase distribution

Which is a purpose of showing customers how to wear and accessorize merchandise?
a) banner ads
b) publicity
c) signage
d) visual merchandising

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