SEM 3.06 - 3.08 Question Preview (ID: 44799)
SEM 3.06 - 3.08.
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What should businesses do to detect any problems before sending an e-mail to everyone on their list?
a) Finalize a signature
b) Conduct a test run
c) Prepare a response
d) Format the message
For higher response rates, businesses should develop marketing e-mail messages that have which features?
a) Short, simple, and understandable
b) Relevant, short, and complex
c) Interesting, unique, and lengthy
d) Appealing, complex, and relevant
What is a guideline for businesses to follow when creating mailing lists?
a) Obtain names from local competitors
b) Identify all people in a certain area
c) Ask employees for names of relatives
d) Choose individuals who want the e-mail
Which is an advantage to a business of using an in-house system to send bulk e-mail messages?
a) Costs are tied to volume.
b) Control of delivery is limited.
c) Last-minute changes are possible.
d) Up-front costs are low.
Which is the most common use of opt-in e-mail marketing?
a) Announcements
b) Subscriptions
c) Confirmations
d) Attachments
Which is an example of a business using e-mail in a timely manner?
a) Describing features of expensive products
b) Addressing messages to individual customers
c) Targeting groups that subscribe to newsletters
d) Sending customers a notice of sales for tomorrow
Which is an example of an e-mail attachment?
One advantage of using e-mail marketing is that it has which feature?
a) Profit-oriented
b) Anonymous
c) Cost-effective
d) Impersonal
One of the disadvantages to marketers using streaming video e-mail is that it requires the recipient to have which feature?
a) Complicated operating system
b) High-speed Internet connection
c) Sophisticated computer keyboard
d) Cloud computing
A business that asks customers to forward an e-mail to their friends or associates is engaged in which type of activity?
a) Viral marketing
b) Image building
c) Direct advertising
d) Suggestion selling
The Fit and Lively Fitness Center wants to increase its membership, so it is planning to run a television ad to promote lower membership fees for a limited time. If the target audience is 939,000 16- to 36-year-old females, and 313,000 of the target?
a) 30
b) 36
c) 33
d) 43
A sports or an event organization can determine advertising reach of a magazine by analyzing which component of the publication?
a) Billing cycle
b) Finances
c) Response mode
d) Circulation
Which decreases the costs to a business of using newspaper advertising?
a) Sliding-scale rates
b) Color requirements
c) Preferred position
d) Split-runs
Which media vehicle might a sports or an event marketer choose to promote a celebrity baseball game to many people throughout a metropolitan area?
a) Movable billboard
b) Internet advertising
c) Airplane banners
d) Stadium posters
When an advertiser wants to reach specific target markets, which type of print medium would be most cost-effective?
a) newspaper
b) billboards
c) direct mail
d) yellow pages
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