MARKETING 3.03 - 3.05 Question Preview (ID: 44789)
MARKETING 3.03 - 3.05.
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A major shopping mall management company wanted to create a new idea for a shopping mall in a rural community. Terrance, the marketing manager, called in the marketing team members to a conference room that had an easel with chart paper and colored m
a) braindrawing
b) mind mapping
c) brainstorming
d) programmed thinking
Costs have increased by 10 percent over last year.
a) symptom of a problem
b) a problem
c)
d)
Which is a reason that a business would make changes to its products?
a) To spread risk over a wider area
b) To keep up with changing consumer preferences
c) To predict the success of the changed products
d) To make room for other products
Unemployment rose by 2 percent last month.
a) symptom of a problem
b) a problem
c)
d)
Our brand image has a negative perception by our customers.
a) symptom of a problem
b) a problem
c)
d)
We aren’t running our business in the correct manner.
a) symptom of a problem
b) a problem
c)
d)
ohn runs the marketing department at a well-known clothing store. He needs to solve a problem the company is having with too much inventory remaining after each sale. He gets his marketing team together and starts asking everyone to shout out possibl
a) starbursting
b) braindrawing
c) brainstorming
d) mind mapping
What is the difference between programmed thinking and lateral thinking?
a) Lateral thinking follows a logical thinking process and programmed thinking follows an illogical thinking process.
b) Both methods follow a logical thinking process
c) Both methods follow an illogical thinking process
d) Programmed thinking follows a logical thinking process and lateral thinking follows an illogical thinking process.
A high school cafeteria identified a problem with students wasting food. The principal called the school improvement team together for a problem-solving session. The team began listing food items that students might like better than the ones they wer
a) Substitute products
b) mind mapping
c) braindrawing
d) brainstorming
Our market share has declined by 5 percent in a growing market.
a) symptom of a problem
b) a problem
c)
d)
Delores couldn’t get her team of marketing experts to come up with any good new product ideas using programmed thinking methods so she decided to try a lateral thinking method to get some more creativity. Delores wrote down one of their products in t
a) braindrawing
b) brainstorming
c) starbursting
d) mind mapping
A major food service company was trying to come up with a new idea for a candy item. The marketing manager brought her team together for an ideation session. Mandy laid all the company’s candy items on a table, in a row, and started matching up candi
a) Synectics
b) morphological analysis
c) mind mapping
d) Attribute listing
What is the difference between braindrawing and mind mapping?
a) Braindrawing is a programmed thinking method and mind mapping is a lateral thinking method.
b) Both methods are programmed thinking methods. One uses diagrams and the other uses words.
c) Both methods are lateral thinking methods and both use only diagrams to represent new ideas.
d) braindrawing method draw diagrams and pictures, and in the mind mapping method you write down words and draw lines to words
Sales have dropped for a particular product 10 percent from last month.
a) symptom of a problem
b) a problem
c)
d)
The economy affects our business negatively.
a) symptom of a problem
b) a problem
c)
d)
XYZ Corporation is trying to come up with an idea for a new product to add to its snack food product line. The marketing manager brings his marketing team together in a conference room and they begin to list as many features of one of their snack foo
a) Mind mapping
b) Attribute listing
c) Trend seeking
d) Brainstorming
The questions on each point of the starbursting star are:
a) who, when, why, how much, how many, and where.
b) what, how much, price, product, promotion, place.
c) who, what, when, where, how, and why.
d) promotion, selling, pricing, MIM, PSM, and distribution.
The direction in which a market or industry is moving is called a:
a) trend
b) movement
c) circle
d) braindrawing
Why would a business use a broad product mix?
a) To assure that the product lines are related
b) To promote one-stop shopping
c) To decrease legal liabilities
d) To relate the products to the target market
A business that says it tries harder because its product is not number one, is using product positioning to achieve which goal?
a) compete
b) motivate
c) organize
d) update
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