New SEM 2.05 - 2.06 Question Preview (ID: 44095)


New SEM 2.05 - 2.06. TEACHERS: click here for quick copy question ID numbers.

Which internal records might a business use to analyze information regarding customer satisfaction levels?
a) Expense reports
b) Debit receipts
c) Comment cards
d) Credit reports

A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate?
a) It can be out of date.
b) It can be costly
c) It can be incomplete
d) It can be time consuming

A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
a) Government census
b) youth magazine
c) Sporting goods association
d) national news outlet

Which is a reason why businesses should regularly monitor their internal records that contain marketing information?
a) To compile regulatory data
b) To review employment trends
c) To prioritize investment goals
d) To analyze product performance

What type of competitor information is important for sports or event organizations to maintain in a database?
a) consumption
b) demographics
c) price lists
d) market size

Which might a sports or an event organization search to obtain marketing information?
a) foundations
b) media
c) internet
d) news letters

What information is usually contained in a database about competitors?
a) Budget structure
b) Production Techniques
c) Advertising media
d) Creative strategy

What internal records do many businesses monitor in order to obtain useful marketing information?
a) sales reports
b) trade journals
c) Industry projections
d) print ads

What type of marketing information might a business obtain by monitoring sales invoices?
a) Service tactics
b) Profit margin
c) sales territory
d) customer profiles

One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities, and the level of its services is by completing which action?
a) Reading industry publications
b) Surveying the club members
c) Viewing the websites of competitors
d) Collecting promotional literature

Primary research includes collecting data for which situation?
a) Marketers across the industry to use
b) Informational purposes only
c) The current research project
d) Understanding the economic cycles

Play Games with the Questions above at ReviewGameZone.com
To play games using the questions from above, visit ReviewGameZone.com and enter game ID number: 44095 in the upper right hand corner or click here.

TEACHERS / EDUCATORS
Log In | Sign Up / Register

Help / Support / FAQ




Gaming Links