Fashion And Marketing Question Preview (ID: 44060)


Marketing Basics. TEACHERS: click here for quick copy question ID numbers.

What is a company’s target market?
a) The portion of the market it directs its advertising dollars toward
b) Everyone
c) The block of consumers it wants as customers
d) Both A and C are correct

Physical products made by manufacturers are called ___________.
a) Goods
b) Services
c) Products
d) None of the above

Target marketing is ___.
a) Trying to serve all consumers in the market in the best possible way.
b) Selling products to the broadest part of the market to make the most profit
c) Defining the specialized niche of the market to whom the company wishes to make its greatest appeal
d) Trying to target competition that beat them by using strategic strategies

Which of the following marketing functions involves gathering information in order to understand the market and improve business decision-making?
a) Product/service management
b) Promotion
c) Marketing information management
d) Distribution

Which of the following best describes the function of promotion?
a) Setting the value of the products at the right level
b) Getting the products and services to the best places for customers to obtain and use
c) Setting the value of the products at the right level
d) Communicating the value of a product, service or brand to the customers

The brand of a dress is considered to be which of the following marketing mix elements?
a) Price
b) Product
c) Place
d) Promotion

Which of the following is NOT a demographic characteristic of target market?
a) Age
b) Income
c) Interests
d) Education level

Which of the following is a disadvantage of market segmentation?
a) Higher cost
b) Larger audience
c) Lack of personalized messages
d) Less marketing research required

Which of the following is NOT one of the seven pillars of marketing?
a) Distribution
b) Financing
c) Selling
d) Economics

Which of the following combines finding a target market and using a marketing mix?
a) Marketing concept
b) Marketing strategy
c) Marketing foundation
d) Effective marketing

Mark goes to a department store in search of the perfect gift for his son’s birthday. Mark is considered to be which of the following?
a) Consumer
b) Customer
c) Marketer
d) Distributor

There are how many functions of marketing?
a) Two
b) Five
c) Four
d) Seven

A similar group of customers a company wants to attract is known as which of the following?
a) Marketing mix
b) Target market
c) Mass market
d) Specific market

Which of the following is NOT a type of segmentation?
a) Demographic
b) Geographic
c) Psychographic
d) Aerographic

Targeting teenagers is an example of which type of segmentation?
a) Demographic
b) Geographic
c) Psychographic
d) Aerographic

A company adds added a Bar code system to keep track of products and its movement.
a) Selling
b) Market Information Management
c) Distribution
d) Product Service Management

Academy has decided to mark all tennis shoes 20% off.
a) Financing
b) Pricing
c) Promotion
d) Selling

Pink offers a free sponge with any Pink body was purchase
a) Financing
b) Pricing
c) Promotion
d) Selling

Forever 21 purchases a Trend Analysis Report from NPD group, Inc.
a) Selling
b) Market Information Management
c) Distribution
d) Product Service Management

This Christmas Burlington Coat Factory is offering a 60 day layaway plan for shoppers that are willing to put down a 20% down payment and pay the second payment of 20% within 14 days.
a) Financing
b) Pricing
c) Promotion
d) Selling

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