NEW FASHION Merchandising 2.01 - 2.02 Question Preview (ID: 43811)
NEW FASHION 2.01 - 2.02.
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Everwood Studio photographs home interiors for use in home fashion magazines. Everwood is part of which fashion industry segment?
a) Apparel manufacturing
b) Auxiliary group
c) Retail
d) Textile
Which type of fashion retailer offers a high level of customer service, fashion-forward merchandise, and targets special-interest customers?
a) boutique
b) department store
c) discount store
d) flagship store
HanesBrands undershirts can be found in stores such as Target, JCPenney, Macy’s, and Wal-Mart department stores. Which distribution strategy are they using?
a) exclusive
b) industrial
c) intensive
d) selective
What is the route products take from producer to end user?
a) apparel marts
b) channel of distribution
c) textile process
d) trade association
Macy’s hires decorators to create window displays during the Christmas season. The decorators only decorate for large, upscale department stores. Which type of distribution strategy is being used?
a) exclusive
b) industrial
c) intensive
d) selective
Amy purchases a cashmere sweater to give to her mother for Christmas. What is Amy’s role?
a) consumer
b) customer
c) producer
d) wholesaler
Concord Mills shopping mall contains discount stores such as Bass and Manhattan Shirts. Since these stores are manufacturer-owned and operated, which type of retailer is available?
a) boutiques
b) department stores
c) factory outlets
d) franchises
Locally-owned stores with a limited assortment of apparel, housewares, gifts, and household textiles are which type of retailer?
a) department stores
b) junior department stores
c) off-price discounters
d) wholesale warehouse clubs
TOMS shoes are only available through the company’s e-tailing store and a few brick and mortar stores. Which distribution strategy is it using?
a) exclusive
b) intensive
c) regulated
d) selective
An establishment that individually buys the right to use a famous or established name or trademark in a specified trading is which type of retailer?
a) boutique
b) chain store
c) factory outlet
d) franchise
The United States exercises the right of levying a tariff to meet the expenditures of its imported goods, which is called a/an:
a) export
b) sale
c) standard
d) tax
The use of foreign workers in one or more countries to complete the manufacturing steps of goods that carry a producer’s label is which type of action?
a) counterfeiting
b) fashion industrialization
c) offshore production
d) protectionism
Which is an example of a manager of a retail store using internal data for merchandise planning?
a) Reviews past sales records to see what merchandise sold the best
b) Calls vendors to get product information
c) Uses information from trade associations for merchandise planning
d) Hires resident buying offices to assist with merchandise planning
Sam supplies local boutiques with dressing room chairs and is able to answer questions about current trends in store layouts and furnishings. Sam is an example of which type of external data source?
a) tax information
b) vendor
c) comparison shopper
d) reporting consulting service
Gross margin is calculated by total sales:
a) plus the variable cost.
b) divided by variable cost.
c) minus cost of goods sold.
d) multiplied by cost of goods sold.
Tia and Lauren own a bridal boutique. They are assisting a bride with selecting a dress. Since they are able to provide her with personalized information and assistance, which type of internal data source is being used?
a) Company merchandising bureaus
b) Salespeople
c) Sales records
d) want books
To monitor the sometimes weak trade within the fashion industry due to apparel being made cheaper in other countries, some countries rely on:
a) market disruption
b) protectioism
c) trade balance
d) free trade
What occurs when the imports of the United States exceed its exports?
a) balanced trade
b) free trade
c) trade deficit
d) trade surplus
Elizabeth makes a log entry about a new brand of jeans that customers continue to request that are unavailable at the store. This describes which type of internal data source?
a) company merchandising bureaus
b) salespeople
c) sales records
d) want books
Which is an example of assortment depth?
a) Alex’s Boutique carries many different types of men’s suits.
b) A women’s boutique is known for its selection of accessories and clothing.
c) Bloomingdale’s department store offers many different types, brands, and price ranges of dresses.
d) A fashion retailer carries many dresses in a large range of sizes and colors.
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