SEM: Target Market Question Preview (ID: 43787)


Target MArket.[print questions]

Realization of one’s self potential is referred to as the __________ need in Maslow’s Hierarchy of Needs
a) self-esteem
b) self-actualization
c) physiological
d) security

Each of the following is an example of a market segment except
a) freshmen at a four-year high school
b) students at a university who purchase season football tickets
c) all teenagers in the United States
d) female NASCAR fans

Marketers should never group consumers based on the benefits derived from products or services.​
a) True
b) False
c)
d)

__________ is not part of Maslow’s Hierarchy of Needs.
a) Financial stability
b) Self-actualization
c) Security
d) Physiological needs

The marketing concept requires maintenance of important relationships with customers.
a) True
b) False
c)
d)

a) True
b) False
c)
d)

Two major goals of marketing are to determine what consumers want and how much they are willing to pay.
a) True
b) False
c)
d)

Physiological needs include recognition and respect from others.
a) True
b) False
c)
d)

Teenagers in the United States spend billions of dollars annually, making them a desirable target market.
a) True
b) False
c)
d)

The makers of Barbasol shaving cream and Just for Men hair coloring would most likely use which of the following sports or activities to promote their products?
a) a professional figure skating event
b) a professional wrestling event
c) a professional skateboarding competition
d) a professional bowling competition

The British singer Adele appeals to a market segment that can best be described as:
a) preteen girls and teenage girls
b) young teen males and late teen males
c) 20’s to 50’s primarily females but includes males
d) age 65 and older primarily males with females

Emotional purchases are more likely not to occur when
a) individuals are shopping for groceries on a tight budget
b) individuals are attending their favorite concert
c) individuals are watching a college football rivalry and their team is winning
d) fans are given the opportunity to attend the Super Bowl

Some people spend a lot of their time jogging or playing video games. This is an example of:
a) psychographic characteristics
b) geographic characteristic
c) demographic characteristics
d) industrial characteristic

Why did the NFL recently add a special line of apparel designed just for women?
a) to create additional advertising opportunities for TV networks
b) to increase the number of women attending NFL games
c) to expand its demographic appeal to women and generate additional revenue
d) to generate greater ticket sales to women who would want to wear the apparel to games

The market segment for professional boxing and bowling can be best segmented based on:
a) demographic information
b) psychographic information
c) geographic information
d) industrial information

Dividing the market based on characteristics that cannot be physically measured such as values, interests, and lifestyle:
a) demographic segmentation
b) psychographic segmentation
c) geographic segmentation
d) industrial segmentation

Dividing the market into physical locations:
a) demographic segmentation
b) psychographic segmentation
c) geographic segmentation
d) industrial segmentation

Dividing the marketing based on information such as age, income, gender, ethnic background, education, and marital status:
a) demographic segmentation
b) psychographic segmentation
c) geographic segmentation
d) industrial segmentation

This is a group of customers with shared needs and wants, that is separated from the total market, on which the business will focus its efforts:
a) industrial segment
b) market segment
c) consumer target
d) demographic target

Most consumers
a) a. have limited financial resources
b) b. conduct research before making everyday purchases
c) c. use the decision-making process to decide how to spend their limited resources
d) d. both a and c

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