NEW Fashion Merchandising 1.01 Part B Question Preview (ID: 43444)


NEW Fashion Merchandising 1.01 Part B. TEACHERS: click here for quick copy question ID numbers.

Leather jackets were first popular among lower-income groups and then gained acceptance from the higher-income groups. Which fashion movement theory is illustrated?
a) Horizontal flow
b) Trickle-up
c) Trickle-down
d) Trickle-across

During which stage of the fashion cycle is promotion used to motivate customers and increase desire for merchandise?
a) decline
b) introduction
c) peak
d) rise

During which stage of the fashion cycle is promotion used to create interest in new merchandise?
a) introduction
b) obsolescence
c) peak
d) rise

A style that originates with the lower class and later gains approval by the upper class illustrates which theory of fashion movement?
a) trickle-doen
b) trickle-across
c) trickle-out
d) Trickle-up

An aptitude including imagination, creativity, and artistic ability is necessary for a career in which area?
a) design
b) managaement
c) sales
d) promotion

In which stage of the fashion cycle is a trend considered dull and boring because the market is saturated?
a) introduction
b) decline
c) obsolescence
d) rise

Short-lived fashions are:
a) classics
b) designs
c) fads
d) flops

Kayla’s responsibility is to select and purchase merchandise for Dillard’s department store. Her job involves travel, research, and detailed record keeping. Kayla is performing the responsibilities of which role?
a) Fashion director
b) Merchandise manager
c) Retail sales associate
d) Buyer

Dexter, a high school junior, plans to pursue a career in the fashion industry. He works at Belk selling men’s clothes directly to customers. He is performing in which role?
a) Fashion director
b) Merchandise manager
c) Retail buyer
d) Retail sales associate

Short-lived fashions are:
a) fads
b) flops
c) Trickle-down
d) Trickle-across

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