NEW Fashion Merchandising 1.01 Question Preview (ID: 43443)
NEW Fashion Merch 1.01.
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Cultural and religious customs, bad economic conditions, and government regulations are factors that can cause which action?
a) accelerated fashion movement
b) end the fashion cycle
c) have no effect on fashion
d) slow down fashion movement
Fashion followers execute which behavior in responding to styles?
a) Are the first to purchase and wear new styles
b) Like fashions that are unique and distinctive
c) Wear a new style only after it is widely accepted
d) Make the most of their clothing purchases during the introduction stage
At which stage of the fashion cycle are styles considered completely undesirable?
a) decline
b) obsolescence
c) peak
d) rise
Celeste typically purchases fashions when the prices are most expensive. In which stage of the fashion cycle is she buying?
a) introduction
b) obsolescence
c) peak
d) rise
Fashion acceptance or rejection is determined by which group of people?
a) advertisers
b) consumers
c) designers
d) retailers
Styles that are popular for a brief period of time, usually for only one selling season, are which response to fashion?
a) classics
b) flops
c) long-run fashions
d) short-run fashions
Styles that have slow introductions, long peaks, and slow declines are which response to fashion?
a) fads
b) flops
c) long-run fashions
d) short-run fashions
Which action is usually demonstrated during the rise stage of the fashion cycle?
a) Consumers start to lose interest in the trends.
b) Promotion is focused on closeout pricing.
c) Retail fashion buyers order the items in quantity.
d) The price of the fashion goes up because of the increased demand.
Reversals or abrupt changes in fashion styles are a result of which response to fashion?
a) fashion extremes
b) flops
c) knockoff designs
d) seasonal fads
Amy is responding to which change when she replaces the styles in her boutique regularly?
a) Fashion movement
b) Horizontal flow
c) Style dynamics
d) Trend forecasting
What makes a person a fashion leader?
a) Is first to purchase and wear new styles
b) Makes most of his or her clothing purchases during clearance sales
c) Prefers to wear what everyone else is wearing
d) Wears a new style only after it is widely accepted
Jeans, once worn by laborers as a work garment and later adopted by teens as streetwear, have now become popular among all ages and income levels. Which fashion movement theory is illustrated?
a) Horizontal flow
b) Trickle-across
c) Trickle-down
d) Trickle-up
How often do fashion trends seem to recur?
a) 10-20 years
b) 20-30 years
c) 30-40 years
d) 50-60 years
Which fashion theory suggests that fashion trends start among the upper class and then are gradually accepted by the masses?
a) trickle-across
b) trickle-down
c) trickle-out
d) trickle-up
Jeffrey is responsible for creating and setting up walls, racks, and displays to show merchandise. He is performing the responsibilities of which role?
a) advertising
b) modeling
c) photography
d) visual merchandising
A particular or unique version of a style is a:
a) classic
b) design
c) fad
d) trend
Marianne is a well-known and popular high school senior. Soon after she began wearing flared miniskirts, many of her classmates also adopted the style. This illustrates which theory of fashion movement?
a) Trickle-across
b) Trickle-up
c) Trickle-down
d) Trickle-out
If Stan fosters new ideas that combine function and beauty in the fashion industry, he is performing in which role?
a) design stylist
b) fashion designer
c) merchandise coordinator
d) sketcher
The five stages of the fashion cycle include:
a) beginning, growth, peak, decline, and obsolescence.
b) introduction, peak, maturity, slowdown, and end.
c) introduction, rise, peak, decline, and obsolescence.
d) start, growth, maturity, slowdown, and finish.
Matilda received a promotion at the apparel manufacturing plant. Her role requires her to be responsible for all operations and employees. She will be performing in which role?
a) Merchandise coordinator
b) Manager
c) Showroom salesperson
d) traveling sales person
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