SEM 1 UNIT 4 Question Preview (ID: 42819)
Final Review.
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Which of the following is a responsibility of a sports facility?
a) make the team win
b) have a clean city
c) saftey
d) none of the above
How is a team promoted
a) all above
b) athlete profiles
c) statistics
d) photographs
What is an example of a company pricing objective?
a) creating profits
b) offering lowest price
c) offering the most discounts
d) prices that the customer think are fair
Why would companies make prices below the normal rate
a) to increase revenue
b) to get the most profit
c) maximize participation
d) to get less participation
When is penetrating pricing used?
a) it is not used
b) group into different segments for customers
c) to set prices higher than competition
d) when introducing new products
What is an example of an adequate facility?
a) long concession stand lines
b) more bathrooms for women than men
c) only two bathrooms in a large stadium
d) not enough water fountains
What sense does aesthetics refer to?
a) touch
b) sight
c) taste
d) sound
What is an example of a tangible benefit
a) Fun with friends
b) A wrist strap on a surfboard
c) Family time
d) sense of achievement
What is the difference between a benefit and value?
a) They are basically the same thing with little difference
b) A benefit is how much the event cost and value is the price of the ticket
c) A benefit is the amount of satisfaction and value is an advantage
d) A benefit is an advantage and value is the amount of satisfaction
How do compaines determine price?
a) what the market will bear
b) what the employess think is a good price
c) Based on competition
d) they randomly chose it
What is an example of an elastic product?
a) gas
b) food
c) demand for skiing
d) medicince
What factors go into the total cost
a) just the ticket
b) the ticket and additional fees like parking and drinks
c) just Parking and drinks
d) just programs and souvenirs
When is yield management used?
a) when introducing a new produt
b) when capacity is limited
c) when there is competition
d) when the game is sold out
What is the main feature of a sports product
a) speactators
b) coaches
c) trainers
d) atheletes
What makes sports games unique?
a) They are entertaining
b) The outcome is always the same
c) They are unpredictable
d) They are cheap
Who determines what gets published
a) the audience
b) the company being advertised
c) the editor
d) the writer
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