SEM Final Review Part 2 Question Preview (ID: 42804)
Final Review.
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The ability to work well with others and as a team.
a) Enthusiasm
b) Empathy
c) Loyalty
d) Cooperation
Putting yourself in someone else’s shoes. Seeing a situation from their point of view.
a) Enthusiasm
b) Empathy
c) Loyalty
d) Cooperation
Doing things that should be done without being asked to do them.
a) Initiative
b) Poise
c) Loyalty
d) Tact
The ability to act and speak without offending others.
a) Initiative
b) Poise
c) Loyalty
d) Tact
Acting with dignity and composure.
a) Initiative
b) Poise
c) Loyalty
d) Tact
She is a champion professional surfer known for surviving a shark attack in which she lost her left arm. She overcame her injury and returned to professional surfing.
a) Bethany Hamilton
b) Carrie Underwood
c) Lindsay Lohan
d) Oprah Winfrey
This is the amount customers pay for the product:
a) Price
b) Retail
c) Value
d) Cost
What really determines the value that customers place on entertainment and sports?
a) Whatever owners and producers decide to charge for the product.
b) The customer’s perception of the product’s quality and/or value.
c) Whatever ticket brokers decide to charge for that particular event.
d) The players or performers will determine the price customers pay.
The Memphis Grizzlies will sponsor a Pro Sport Career Day that will included a presentation by marketing executives, a college fair, a tee-shirt, a meal voucher, and a ticket to the game, all for $45. This is a pricing strategy known as:
a) prestige pricing
b) bundle pricing
c) psychological pricing
d) price skimming
This is a pricing strategy that sets a higher than average price to target customers seeking status and high quality:
a) loss leader pricing
b) bundle pricing
c) odd-even pricing
d) prestige pricing
This is whatever a business offers customers to satisfy needs and wants:
a) the service
b) the package
c) the product
d) the provision
These are products that are physical goods that offer benefits to customers.
a) tangible products
b) industrial services
c) intangible products
d) consumer services
These products are nonphysical products, also called services, such as golf lessons.
a) tangible products
b) industrial services
c) intangible products
d) consumer services
This is similar to a volume discount or a quantity discount.
a) group package
b) bundle package
c) psychological package
d) industrial package
Celebrities will often purchase courtside seats to NBA basketball games that cost $750 each. The pricing strategy used for this product is known as:
a) bundle pricing
b) prestige pricing
c) penetration pricing
d) price skimming
A pricing strategy that prices an item at cost or below to create customer traffic.
a) prestige pricing
b) bundle pricing
c) odd-even pricing
d) loss leader pricing
This pricing strategy uses a lower than normal price to introduce a new product in order to capture a large market share.
a) market pricing
b) loss leader pricing
c) odd-even pricing
d) penetration pricing
Mr. Crouch will be taking the HHS Choir on a trip to New Your City. While planning this trip, Mr. Crouch will be MOST interested in which of the following?
a) industrial packages
b) prestige packages
c) psychological packages
d) group packages
Any good purchased by the customer for their personal use.
a) consumer product
b) business product
c) tangible product
d) intangible product
This pricing technique creates an illusion for customers. Goods or services are given either an odd number or an even number to match the product’s image.
a) industrial pricing
b) market pricing
c) psychological pricing
d) deceptive pricing
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