ADV Review Game Question Preview (ID: 42789)


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A furniture store offers its customers 0% interest on its financing plans for 6 months
a) Pricing
b) Selling
c) Promotion
d) Financing

A television commercial stresses the benefits of buying a new protein energy bar.
a) Selling
b) Pricing
c) Promotion
d) Product and Service Management

An electronics superstore buys a research study about its competitors
a) Distribution
b) Financing
c) Market Information Management
d) Product and Service Management

A team of workers approach customers in the mall to ask them their opinion about a new coffee product they are test marketing.
a) Marketing Information Management
b) Distribution
c) Promotion
d) Finanacing

A sporting goods store decides to sell it product on the internet based on customer wants.
a) Marketing Information Management
b) promotion
c) Distribution
d) Product and Service Management

A retailer decides to mark down all swimsuits in August.
a) Financing
b) Promotion
c) Selling
d) Pricing

A retail store employee puts a pair of shoes on a customer’s feet asks how they feel.
a) Selling
b) Financing
c) Distribution
d) Promotion

An apparel manufacturer signs a contract with a company that specializes in shipping imported goods.
a) Promotion
b) Distribution
c) Marketing Information Management
d) Finanacing

A department store offer its customers layaway during the Christmas season.
a) Pricing
b) Financing
c) Marketing Information Management
d) Promotion

A fast food restaurant offers a game that allows customers to earn money food prizes.
a) Promotion
b) Selling
c) Product and Service Management
d) Pricing

An electronics manufacturer decides to add satellite radio product line to its product mix based on customer needs.
a) Promotion
b) Distribution
c) Selling
d) Product and Service Management

A department store decides to have a 20% off sale on all shoes.
a) Financing
b) Selling
c) Pricing
d) Product and Service Management

A company decides to eliminate a product that has not sold well over the past 2 years.
a) Product and Service Management
b) Promotion
c) Market Information Manangement
d) Distribution

A company adds a warehouse in Asheville to ensure products could more quickly reach customers in western North Carolina.
a) Selling
b) Distribution
c) Market Information Management
d) Promotion

All of the following are required elements of product packaging except?
a) Logo
b) Product Name
c) Product Information
d) Bold colors

Many new, small business rely on _____ because they do not have the funds available for other expensive forms of promotion
a) word-of mouth
b) endorsements
c) sales promotion
d) advertising

___________________________ is a business’s portion of the total sales generated by all of the business operating in the same market
a) Market opportunity
b) Market strategy
c) Marketing Potential
d) Market Share

A business that concentrates on meeting the needs of a narrowly defined market, segment is using which target market strategy
a) undifferentiated strategy
b) multiple-segment strategy
c) concentrated strategy
d) IMC strategy

Consumer Characteristics that include age, gender, race, marital status, income, education level, and occupation are classified as
a) geographics
b) demographics
c) psychographics
d) none of the above

Which of the following marketing function involves identifying target markets and developing an effective marketing strategy?
a) financing
b) promotion
c) market planning
d) risk management

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