ADV Review Game Question Preview (ID: 42789)
Final Review.
TEACHERS: click here for quick copy question ID numbers.
Which of the following marketing function involves identifying target markets and developing an effective marketing strategy?
a) financing
b) promotion
c) market planning
d) risk management
Consumer Characteristics that include age, gender, race, marital status, income, education level, and occupation are classified as
a) geographics
b) demographics
c) psychographics
d) none of the above
A business that concentrates on meeting the needs of a narrowly defined market, segment is using which target market strategy
a) undifferentiated strategy
b) multiple-segment strategy
c) concentrated strategy
d) IMC strategy
___________________________ is a business’s portion of the total sales generated by all of the business operating in the same market
a) Market opportunity
b) Market strategy
c) Marketing Potential
d) Market Share
Many new, small business rely on _____ because they do not have the funds available for other expensive forms of promotion
a) word-of mouth
b) endorsements
c) sales promotion
d) advertising
All of the following are required elements of product packaging except?
a) Logo
b) Product Name
c) Product Information
d) Bold colors
A company adds a warehouse in Asheville to ensure products could more quickly reach customers in western North Carolina.
a) Selling
b) Distribution
c) Market Information Management
d) Promotion
A company decides to eliminate a product that has not sold well over the past 2 years.
a) Product and Service Management
b) Promotion
c) Market Information Manangement
d) Distribution
A department store decides to have a 20% off sale on all shoes.
a) Financing
b) Selling
c) Pricing
d) Product and Service Management
An electronics manufacturer decides to add satellite radio product line to its product mix based on customer needs.
a) Promotion
b) Distribution
c) Selling
d) Product and Service Management
A fast food restaurant offers a game that allows customers to earn money food prizes.
a) Promotion
b) Selling
c) Product and Service Management
d) Pricing
A department store offer its customers layaway during the Christmas season.
a) Pricing
b) Financing
c) Marketing Information Management
d) Promotion
An apparel manufacturer signs a contract with a company that specializes in shipping imported goods.
a) Promotion
b) Distribution
c) Marketing Information Management
d) Finanacing
A retail store employee puts a pair of shoes on a customer’s feet asks how they feel.
a) Selling
b) Financing
c) Distribution
d) Promotion
A retailer decides to mark down all swimsuits in August.
a) Financing
b) Promotion
c) Selling
d) Pricing
A sporting goods store decides to sell it product on the internet based on customer wants.
a) Marketing Information Management
b) promotion
c) Distribution
d) Product and Service Management
A team of workers approach customers in the mall to ask them their opinion about a new coffee product they are test marketing.
a) Marketing Information Management
b) Distribution
c) Promotion
d) Finanacing
A television commercial stresses the benefits of buying a new protein energy bar.
a) Selling
b) Pricing
c) Promotion
d) Product and Service Management
An electronics superstore buys a research study about its competitors
a) Distribution
b) Financing
c) Market Information Management
d) Product and Service Management
A furniture store offers its customers 0% interest on its financing plans for 6 months
a) Pricing
b) Selling
c) Promotion
d) Financing
Play Games with the Questions above at ReviewGameZone.com
To play games using the questions from above, visit ReviewGameZone.com and enter game ID number: 42789 in the upper right hand corner or click here.
To play games using the questions from above, visit ReviewGameZone.com and enter game ID number: 42789 in the upper right hand corner or click here.
TEACHERS / EDUCATORS
Log In | Sign Up / Register
Log In | Sign Up / Register