Marketing Exam Review Part 9 Question Preview (ID: 42287)
Final Exam Review.
TEACHERS: click here for quick copy question ID numbers.
The most difficult step in new product development is usually
a) finding ideas for new products
b) completing a financial analysis for the new product.
c) creating and testing a sample marketing strategy for the new product
d) screening ideas to find the ones that have the greatest chance to succeed
Which of the following would probably be classified as operating equipment?
a) a truckload of coal
b) a copy machine
c) paper, pencils, and paper clips
d) the company airplane
By law, a company can call a product 'new' for only___ after it has been introduced
a) one week
b) twelve months
c) six months
d) one month
The aspect of packaging concerned with using recycled materials would be associated with
a) safety
b) attraction
c) ease of use
d) the environment
A name, symbol, word, or design that identifies a product, service, or company is called a
a) logo
b) copyright
c) trademark
d) brand
Which of the following best defines the preference level of brand recognition?
a) Consumers view the brand as valuable and will choose it if it is available.
b) Consumers will not purchase the product because of the brand.
c) Consumers value the brand to the extent that they reject other brands.
d) Consumers can recall the brand name, but it has little influence on purchases.
All of the following are important considerations in planning the product mix except
a) product assortments.
b) packaging
c) product line
d) All of these choices must be considered
Product enhancements
a) include guarantees and warranties.
b) do not really change the basic product.
c) include features and options.
d) reduce the number of target markets one product can satisfy.
The most difficult step in product development is usually
a) product testing
b) strategy development
c) idea development
d) idea screening
The use of test markets
a) is a good way to hide new marketing strategies from competitors
b) has become less expensive due to improved research techniques
c) allow a company to produce a limited quantity of a product to introduce to a small part of the market
d) All of these choices are correct.
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