Marketing Exam Review Question Preview (ID: 42276)


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An emphasis on producing and distributing new products was characteristic of the
a) Marketing Department Era.
b) Production Era.
c) Sales Era
d) Marketing Concept Era

When a company decides which delivery service to use to get its products to customers, which component of the marketing mix is being considered?
a) profit
b) product
c) distribution
d) promotion

The first step of the marketing concept is to
a) develop top-quality products or services.
b) operate at a profit.
c) hire a team of talented marketing professionals.
d) identify customers' needs.

Which business function involves developing, implementing, and evaluating the plans and activities of a business?
a) production
b) management
c) operations
d) merchandising

Exchanging products or services with others by agreeing on their values is known as
a) promoting
b) marketing
c) selling
d) bartering

A location where people bring products to be conveniently exchanged is a
a) central market
b) crossroads
c) money system
d) stock exchange

This marketing function provides security for products, personnel, and customers.
a) pricing
b) promotion
c) risk management
d) selling

Which of the following businesses has marketing as its primary activity?
a) a freight company
b) a law office
c) a bank
d) All of these choices are businesses are directly involved in marketing.

How many companies in the United States use marketing as their primary business activity?
a) about 1 million
b) more than 4 million
c) more than 10 million
d) less than 500,000

An approach to customer service that gives employees the authority to solve many customer problems is called
a) Relationship Marketing
b) Social Responsibility
c) Hard Selling
d) employee Empowerment

Businesses that use the marketing concept
a) do not care much about customer needs, likes, and dislike
b) use marketing to identify and understand their customers
c) have little need of market research and marketing information system
d) do not benefit much from marketing

What percentage of jobs in the United States are marketing jobs or have marketing as a major job responsibility?
a) almost 50 percent
b) between 25 to 33 percent
c) more than 75 percent
d) less than 10 percent

Marketing can
a) help consumers make better decision
b) increase international trade
c) improve the standard of living
d) All of these choices are correct

Which of the following marketing techniques often results in consumers making unneeded purchases?
a) a. attractive display and packaging
b) credit and special financing arrangement
c) c. extensive advertising of brand
d) All of these choices are correct

The average cost of all marketing activities is about ___ percent of the price of products.
a) 25
b) 90
c) 50
d) 10

Which of the following is not a common complaint about marketing?
a) Marketing helps match supply with demand.
b) Marketing causes social problem
c) Marketing results in higher prices for consumers.
d) Marketing causes consumers to make unneeded purchases.

An organized effort to influence a company by refusing to purchase its products is called a
a) tariff
b) embargo
c) strike
d) boycott

Which of the following is not one of the four rights identified in the Consumer Bill of Rights?
a) the right to safe products
b) the right to product choice
c) the right to the lowest possible price
d) the right to adequate and accurate information

This federal law protects small businesses from unfair pricing practices between manufacturers and large businesses.
a) Americans with Disabilities Act
b) Robinson–Patman Act
c) Sherman Antitrust Act
d) Federal Trade Commission Act

Which of the following is a consumer protection organization sponsored by businesses?
a) Better Business Bureau
b) American Marketing Association
c) Food and Drug Administration
d) Federal Trade Commission

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