Advertising Question Preview (ID: 42234)
Final Exam Review.
TEACHERS: click here for quick copy question ID numbers.
Recycled paper products are beginning to appear in new forms, such as Post-it notes of various colors. These products are being heavily advertised and sales are increasing. this would tend to indicate that recycled paper products are in the __ stage
a) maturity
b) growth
c) decline
d) introduction
Reducing inventory by selling the product at lower prices through secondary markets is a strategy often used during the ______ stage of the product life cycle.
a) planned obsolence
b) maturity
c) decline
d) growth
A product line that includes sheets, comforters, and bath towels is an example of:
a) a brand
b) product line depth
c) product line depth and width
d) product line width
which of the following is an example of an enhanced product?
a) a hybrid car
b) a cotton kitchen towel
c) a new TV that comes with a free ten-year warranty
d) scented shampoo
Competition for a new product is usually considered during which stage of new product planning?
a) development of the marketing strategy
b) development and testing of the new product
c) screening ideas
d) preparation of a business analysis
which of the following is NOT an aspect of psychographic segmentaion?
a) attitudes
b) age
c) lifestyle
d) opinions
All of the following stages are typically completed before developing a marketing strategy, EXCEPT:
a) screening ideas for sales and profit proposal
b) developing and testing the product
c) preparing a business analysis
d) screening ideas for production costs, time, and safety issues
Which of the following factors determine whether a market segment has strong potential?
a) the market segment is measurable and accessible
b) the market segment has many potential customers and the potential for growth
c) neither a or b
d) both a or b
which of the following is NOT an aspect of demographic segmentation
a) education level
b) occupation
c) interest
d) marital status
Which of the following services or products would most likely be a candidate for a mass marketing strategy?
a) in-home health care
b) cleaning and household repair services
c) pet sitting
d) gardening and landscaping
which of the following products or services would be the most likely candidate for market segmentation?
a) automobiles
b) soft drinks
c) paper products
d) computers
In choosing a target market for a new, upscale restaurant featuring primarily pizza and sandwiches, which of these factors is LEAST likely to be an important consideration?
a) Where do potential customers live?
b) How much income do potential customers have?
c) What price are potential customers willing to pay for this product?
d) What do potential customers do for a living?
Play Games with the Questions above at ReviewGameZone.com
To play games using the questions from above, visit ReviewGameZone.com and enter game ID number: 42234 in the upper right hand corner or click here.
To play games using the questions from above, visit ReviewGameZone.com and enter game ID number: 42234 in the upper right hand corner or click here.
TEACHERS / EDUCATORS
Log In | Sign Up / Register
Log In | Sign Up / Register