Final Exam Review - Marketing Part 2 Question Preview (ID: 42222)


Final Exam Review. TEACHERS: click here for quick copy question ID numbers.

This federal law protects small businesses from unfair pricing between manufacturers and large businesses.
a) American with Disabilities Act
b) Robinson - Patman Act
c) Sherman Antitrust Act
d) Federal Trade Commission Act

Which of the following is not one of the four rights identified in the Consumer Bill of Rights?
a) the right safe prodcuts
b) the right to products choice
c) the right to the lowest possible price
d) the right to adequate and accurate information

An organized effort to influence a company by refusing to purchase its products is called a
a) tariff.
b) embargo.
c) strike.
d) boycott.

Which of the following is not a common complaint about marketing?
a) Marketing helps match supply with demand.
b) Marketing causes social problems
c) Marketing results in higher prices for consumers.
d) Marketing causes consumers to make unneeded purchases.

The average cost of all marketing activities is about ___ percent of the price of products.
a) 25
b) 90
c) 50
d) 10

Which of the following marketing techniques often results in consumers making unneeded purchases?
a) attractive display and packaging
b) credit and special financial arrangement
c) extensive advertising of brand
d) all of these choices are correct.

Marketing can
a) help consumers make better decisions.
b) increase international trade.
c) improve the standard of living.
d) all of these choices are correct.

What percentage of jobs in the US are marketing jobs or have marketing as a major job responsibility?
a) almost 50 percent
b) between 25 to 33 percent
c) more than 75 percent
d) less than 10 percent

Businesses that use the marketing concept
a) do not care much about customer needs, likes, and dislikes
b) use marketing to identify and understand their customer
c) have little need of market research and marketing information systems.
d) do not benefit much from marketing.

Which of the following is a consumer protection organization sponsored by businesses?
a) Better Business Bureau
b) American Marketing Association
c) Food and Drug Administration
d) Federal Trade Commission

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