What Is Sports And Entertainment Marketing Question Preview (ID: 40903)


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This is the path that a product takes from the producer to the consumer:
a) industrial product path
b) retail product path
c) consumer retail channel
d) channel of distribution

This element of the marketing mix describes the ways to make customers aware of products and encourage them to buy:
a) promotion
b) price
c) place/distribution
d) production

This element of the marketing mix involves the locations and methods used to make products available to customers:
a) promotion
b) price
c) place/distribution
d) production

Which of the following is NOT one of the 4 elements of the marketing mix?
a) production
b) price
c) place/distribution
d) promotion

The ___________ is the amount that customers pay for products.
a) price
b) disposable amount
c) discretionary amount
d) value

This is the amount of money people have available to spend after paying for necessities.
a) disposable income
b) industrial income
c) discretionary income
d) consumer income

Sports and entertainment largely satisfies the __________ of customers.
a) needs
b) wants
c) wishes
d) thoughts

A _________ is any unfulfilled desire.
a) need
b) want
c) service
d) product

A product can be a good or ______________.
a) need
b) want
c) service
d) product

This is a term that describes any media used to distribute an event to a large number of people.
a) industrial media
b) mass media
c) consumer media
d) channel media

The name given to a movie that is so important and profitable that it provides essential support for the studio and makes up for other less successful movies. These blockbusters generally have the highest production and marketing budgets.
a) magic movie
b) crossbeam movie
c) bridge movie
d) tent pole movie

Young men are the smallest group of movie goers. Why are fewer young men going to see movies?
a) they are participating in athletic events
b) they are busy doing homework
c) they are home playing video games
d) they are home doing household chores

The iTunes Store allows consumers to purchase music and download it directly to their device. This is an example of which element of the marketing mix?
a) promotion
b) place/distribution
c) price
d) product

The 2012 Super Bowl was the first Super Bowl that could be watched live and in its entirety on the internet. This is an example of using technology to provide a unique delivery system for sports and entertainment. The internet (or the IPad, IPhone,
a) system
b) policy
c) strategy
d) platform

Sports and entertainment events are not considered necessities and as a result require the spending of:
a) discretionary income
b) disposable income
c) industrial income
d) consumer income

This sport has been granted an exemption by the United States Congress from all anti-trust laws. This means they can do whatever they want to do to prevent competitors from entering their business.
a) Pete Rose
b) Joe Jackson
c) Babe Ruth
d) Honus Wagner

This famous baseball player played for Pittsburg from 1909 – 1911. His baseball card recently sold for $2,800,000.
a) Major League baseball
b) National Basketball Association
c) National Football League
d) National Hockey League

Personal training and sports instruction are good examples of _________ a service in the area of sports.
a) promoting
b) selling
c) advertising
d) distributing

The term market is also used to describe where customers and potential customers are physically located.
a) True
b) False
c)
d)

The term market can also be used to indicate where customers go to purchase products.
a) True
b) False
c)
d)

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