Chapter 13 Application Question Preview (ID: 40207)


Practice. TEACHERS: click here for quick copy question ID numbers.

Improving upon a product that is already on the market is part of the marketing function called
a) promotion
b) product/service management
c) marketing information management
d) selling

What is the goal of test-marketing?
a) See if a profit could be made
b) Collect customers' responses
c) Test the channels of distribution
d) Determine the best way to promote a product

Which of the following is NOT true of a prototype?
a) It is created during product development
b) It is sold in the marketplace
c) Used to test a product's design and functionality
d) It is a model of a product

True or False. All products use the same marketing strategy.
a) True
b) False
c)
d)

Advertising happens during which marketing function
a) Selling
b) Promotion
c) Distribution
d) Financing

Which of the following is crucial in marketing a product successfully?
a) Understanding what people want to buy
b) Spending a lot of money on advertising
c) Hiring sales representatives
d) Make sure you have a large inventory

Which of the following is not one of the four P's of the marketing mix?
a) Place
b) Price
c) Parts
d) Product

In order to decide how and what to sell, companies need to know
a) what specific, defined gropus of people want and need
b) what people think about similar products
c) how to ship products
d) how to design products to meet consumer needs

Marketing is used to find out if there is a demand for a product
a) True
b) False
c)
d)

Which of the 4 P's includes distribution?
a) Price
b) Place
c) Product
d) Promotion

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