Chapter 13 Vocab Question Preview (ID: 40206)


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A pathway to direct products to consumers.
a) Direct distribution
b) Indirect distribution
c) Channel of distribution
d) Demographics

One or more intermediaries between a producer and a consumer.
a) Direct distribution
b) Indirect distribution
c) Channel of distribution
d) Test-Market

Gathering and analyzing of information on the size, location, and makeup of a market.
a) Market research
b) Marketing
c) Target marketing
d) Market segmentation

The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are.
a) Market research
b) Target marketing
c) Marketing
d) Test-market

The sale of goods or services by a producer directly to a consumer.
a) Test-market
b) Indirect distribution
c) Channel of distribution
d) Direct distribution

To offer a product in a limited market for a limited time.
a) Market research
b) Test-market
c) Market segmentation
d) Marketing

The division of a market for a product into groups of customers who have the same needs and traits.
a) Target marketing
b) Marketing
c) Test-market
d) Market segmentation

Facts about the population.
a) Test-market
b) Marketing
c) Demographics
d) Brainstorming

The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
a) Financial statement
b) Profit
c) Break-even point
d) Market point

The act of a company focusing on the people most likely to buy its goods and services.
a) Market research
b) Target marketing
c) Market segmentation
d) Test-market

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