SEM 1 2.03 - 2.05 Study Guides Question Preview (ID: 39826)
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Sporting-goods businesses often gather marketing information to
a) identify trends
b) obtain licensing contracts
c) gain the respect of competitors
d) adjust credit ratings
Having appropriate data helps sport/event marketers to set goals that are
a) open-ended
b) realistic.
c) general.
d) broad
To learn about its target market's needs and wants, a professional soccer league should obtain information from its fans
a) before it implements organizational changes
b) only when there appears to be a problem
c) if ticket sales show short-term improvement
d) in a proactive and systematic manner
What is one way that sport/event marketers use marketing information?
a) To develop new products
b) To determine credit scores
c) To change economic trends
d) To prepare sales invoices
Which of the following is a secondary source of sport/event information
a) personal interviews
b) computerized surveys
c) accounting records
d) demographic reports
A sport/event organization that wants to obtain information about the population in a certain geographic location might use
a) government sources
b) telephone surveys
c) primary databases
d) personal questionnaires
To know what websites and advertisements visitors see, sports and event e-marketers would check
a) text files
b) direct delivery programs
c) clickstream data
d) internet service providers
What is an example of a secondary source of data that a sport/event marketer can obtain internally?
a) Magazine article
b) Trade journal
c) Government website
d) Sales report
A database of competitor information often contains information about the competitor's
a) budget structure
b) production techniques
c) advertising media
d) creative strategy
Which of the following might a sport/event organization search to obtain marketing information
a) foundations
b) media
c) newsletters
d) internet
A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
a) youth magazine
b) government census
c) national news outlet
d) sporting goods association
What type of competitor information is important for sport/event organizations to maintain in a database?
a) consumption
b) demographics
c) market size
d) price lists
What internal records do many businesses monitor in order to obtain useful marketing information?
a) Sales reports
b) Trade journals
c) industry projections
d) print advertisements
Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information:
a) To compile regulatory data
b) To review employment trends
c) To analyze product performance
d) To prioritize investment goals
What type of marketing information might a business obtain by monitoring sales invoices?
a) service tactics
b) profit margin
c) sales territory
d) customer profiles
Which of the following internal records might a business use to analyze information regarding customer satisfaction levels:
a) expense reports
b) debit receipts
c) credit reports
d) comment cards
A sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. Which disadvantage of secondary research does this situation illustrate?
a) It can be out of date.
b) It can be incomplete
c) It can be costly
d) It can be time-consuming
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